Kith vs Stüssy:Which is more popular?
In September 2026, Stüssy had more branded searches than Kith among streetwear brands in Australia. Stüssy had about 49,500 branded searches, while Kith had 6,600. Stüssy made up 44.2% of all streetwear brand searches we track, and Kith accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Stüssy appeared in three of the five answers and Kith in two. Stüssy was mentioned before Kith in three out of four answers that named either.
Who do people search for more?
Stüssy, about 8 searches for every 1 for Kith
Who does AI mention more?
Stüssy, mentioned in 3 of 5 answers, Kith in 2
Who does AI recommend more?
Stüssy, named ahead of Kith in 3 of 4 answers
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kith was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stüssy was listed before Kith in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stüssy1st
Carhartt WIP2nd
Ksubi3rd
Represent4th
Butter Goods5th
Kith6th
Corteiz7th
Thrills7th
Fear of God Essentials9th
I Love Ugly–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Represent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Butter Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fear of God Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thrills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- I Love Ugly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“Which streetwear brand makes the best hoodies?”
Searched Google, AI Overview
“streetwear”
Searched Google, AI Overview
“streetwear brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kith or Stüssy more popular in search?
This chart shows how often people search Google for Kith and Stüssy by name. Each line represents a brand's share of searches for all 11 streetwear brands we track, month by month, from searches in Australia.
Share of searches by month for Stüssy, Kith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stüssy | I Love Ugly | Ksubi | Butter Goods | Corteiz | Kith | Carhartt WIP | Fear of God Essentials | Thrills | Represent | Huffer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 5.3% | 2.8% | 2.8% | 2.3% | 1.3% |
| Nov 2025 | 33% | 22% | 9.9% | 8.1% | 6.6% | 5.4% | 3.6% | 2.9% | 2.9% | 4.4% | 1.3% |
| Dec 2025 | 34.5% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 4.6% | 3.7% | 4.6% | 3.7% | 1.4% |
| Jan 2026 | 36.7% | 11% | 13.4% | 6% | 7.3% | 7.3% | 4.9% | 4% | 4% | 4% | 1.4% |
| Feb 2026 | 39.5% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 3.5% | 3.5% | 2.3% | 1.2% |
| Mar 2026 | 39.5% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 4.3% | 4.3% | 2.8% | 2.3% | 1.3% |
| Apr 2026 | 41.9% | 12.5% | 12.5% | 6.9% | 6.9% | 5.6% | 3.7% | 3.7% | 2.5% | 2.5% | 1.4% |
| May 2026 | 34.9% | 12.8% | 12.8% | 8.5% | 7% | 8.5% | 3.8% | 4.7% | 2.5% | 2.5% | 2.1% |
| Jun 2026 | 31.6% | 14.1% | 11.5% | 7.7% | 6.3% | 7.7% | 5.2% | 5.2% | 2.8% | 5.2% | 2.8% |
| Jul 2026 | 33.5% | 15% | 12.2% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 2.4% | 4.5% | 1.9% |
| Aug 2026 | 40.8% | 18.3% | 10% | 6.7% | 5.4% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.3% |
| Sep 2026 | 44.2% | 13.2% | 10.8% | 7.2% | 5.9% | 5.9% | 3.2% | 3.2% | 3.2% | 2.1% | 0.89% |
How has the Kith and Stüssy comparison changed over the last 12 months?
3 findings
- Stüssy was ahead of Kith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands in Australia moved from 7.9% to 5.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia moved from 39.6% to 44.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for Australia streetwear brands in September 2026?
2 changes
In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
Estimated monthly branded searches for Kith in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kith’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streetwear brands
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