Kincrome vs Stanley:Which is more popular?
In September 2026, Kincrome had more branded searches than Stanley among hand tool brands in Australia. Kincrome had about 14,800 branded searches, while Stanley had 1,000. Kincrome made up 48.9% of all hand tool brand searches we track, and Stanley accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Kincrome and Stanley each appeared in three of the five answers. Kincrome was mentioned before Stanley in two out of three answers.
Who do people search for more?
Kincrome, about 15 searches for every 1 for Stanley
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Kincrome, named ahead of Stanley in 2 of 3 answers
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kincrome was listed before Stanley in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kincrome1st
Knipex2nd
Sidchrome3rd
Stanley4th
Wera5th
Bahco6th
Wiha7th
GearWrench8th
Teng Tools–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GearWrench2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidchrome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wera1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy in Australia?”
Asked ChatGPT
“What are the best hand tool brands for tradies in Australia?”
Asked ChatGPT
“What's the best spanner set for the money?”
Searched Google, AI Overview
“spanner set”
Searched Google, AI Overview
“tool set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kincrome or Stanley more popular in search?
This chart shows how often people search Google for Kincrome and Stanley by name. Each line represents a brand's share of searches for all nine hand tool brands we track, month by month, from searches in Australia.
Share of searches by month for Kincrome, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | Knipex | GearWrench | Sidchrome | Wera | Bahco | Stanley | Teng Tools | Wiha |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 12.4% | 10% | 8.3% | 6.5% | 3.4% | 3.4% | 2.5% | 2.5% |
| Nov 2025 | 51.3% | 10.2% | 10.2% | 8.2% | 6.8% | 4.5% | 3.7% | 2.5% | 2.5% |
| Dec 2025 | 45.6% | 10.9% | 13.6% | 9.1% | 7.2% | 3.8% | 4.9% | 2.2% | 2.7% |
| Jan 2026 | 48% | 11.5% | 11.5% | 9.5% | 6.3% | 4% | 4% | 2.9% | 2.3% |
| Feb 2026 | 45.9% | 11% | 13.7% | 9.1% | 6.1% | 4.9% | 3.8% | 2.7% | 2.7% |
| Mar 2026 | 44.1% | 16.1% | 13.1% | 8.8% | 5.8% | 3.6% | 3.6% | 2.6% | 2.2% |
| Apr 2026 | 45.3% | 13.5% | 13.5% | 9% | 6% | 3.7% | 3.7% | 2.7% | 2.7% |
| May 2026 | 44.8% | 13.3% | 13.3% | 10.9% | 5.8% | 3.9% | 3% | 2.7% | 2.2% |
| Jun 2026 | 45.6% | 13.6% | 13.6% | 8.9% | 5.9% | 4% | 3.1% | 2.7% | 2.7% |
| Jul 2026 | 47.7% | 14.2% | 11.6% | 7.7% | 6.1% | 4.2% | 2.8% | 2.8% | 2.8% |
| Aug 2026 | 45.1% | 16.5% | 11% | 8.8% | 5.8% | 4% | 3.1% | 2.7% | 3.1% |
| Sep 2026 | 48.9% | 14.6% | 11.9% | 7.9% | 5.3% | 3.3% | 3.3% | 2.4% | 2.4% |
How has the Kincrome and Stanley comparison changed over the last 12 months?
3 findings
- Kincrome was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia moved from 51% to 48.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Stanley’s share of searches among hand tool brands in Australia moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for Australia hand tool brands in September 2026?
1 change
In September 2026, Kincrome gained share of searches among hand tool brands in Australia, from 45.1% to 48.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kincrome’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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