How popular isKincrome?
In September 2026, people searched for Kincrome by name about 14,800 times in Australia, about the same as the previous year. These searches made up 48.9% of all Australia hand tool brand searches, placing Kincrome first out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Kincrome appeared in three of the five answers and was the most recommended of the nine.
Kincrome is the most searched of 9 competitors and the most recommended in AI answers.
KincromeShare of searches 48.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
KnipexShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
GearWrenchShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
SidchromeShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WeraShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kincrome is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kincrome1st
- Knipex2nd
- Sidchrome3rd
Stanley4th- Wera5th
Bahco6th
Wiha7th- GearWrench8th
Teng Tools–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GearWrench2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidchrome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wera1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy in Australia?”
Asked ChatGPT
“What are the best hand tool brands for tradies in Australia?”
Asked ChatGPT
“What's the best spanner set for the money?”
Searched Google, AI Overview
“spanner set”
Searched Google, AI Overview
“tool set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which hand tool brands compete with Kincrome?
Share of searches by month for Kincrome, Knipex, GearWrench, Sidchrome, Wera, Bahco, Stanley, Teng Tools, Wiha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | Knipex | GearWrench | Sidchrome | Wera | Bahco | Stanley | Teng Tools | Wiha |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 12.4% | 10% | 8.3% | 6.5% | 3.4% | 3.4% | 2.5% | 2.5% |
| Nov 2025 | 51.3% | 10.2% | 10.2% | 8.2% | 6.8% | 4.5% | 3.7% | 2.5% | 2.5% |
| Dec 2025 | 45.6% | 10.9% | 13.6% | 9.1% | 7.2% | 3.8% | 4.9% | 2.2% | 2.7% |
| Jan 2026 | 48% | 11.5% | 11.5% | 9.5% | 6.3% | 4% | 4% | 2.9% | 2.3% |
| Feb 2026 | 45.9% | 11% | 13.7% | 9.1% | 6.1% | 4.9% | 3.8% | 2.7% | 2.7% |
| Mar 2026 | 44.1% | 16.1% | 13.1% | 8.8% | 5.8% | 3.6% | 3.6% | 2.6% | 2.2% |
| Apr 2026 | 45.3% | 13.5% | 13.5% | 9% | 6% | 3.7% | 3.7% | 2.7% | 2.7% |
| May 2026 | 44.8% | 13.3% | 13.3% | 10.9% | 5.8% | 3.9% | 3% | 2.7% | 2.2% |
| Jun 2026 | 45.6% | 13.6% | 13.6% | 8.9% | 5.9% | 4% | 3.1% | 2.7% | 2.7% |
| Jul 2026 | 47.7% | 14.2% | 11.6% | 7.7% | 6.1% | 4.2% | 2.8% | 2.8% | 2.8% |
| Aug 2026 | 45.1% | 16.5% | 11% | 8.8% | 5.8% | 4% | 3.1% | 2.7% | 3.1% |
| Sep 2026 | 48.9% | 14.6% | 11.9% | 7.9% | 5.3% | 3.3% | 3.3% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 14.8K | 0% | +3.8 points | |
| 2, held 2nd | 14.6% | 4.4K | -18.5% | -1.9 points | |
| 3, held 3rd | 11.9% | 3.6K | 0% | +0.9 points | |
| 4, held 4th | 7.9% | 2.4K | -17.2% | -0.9 points | |
| 5, held 5th | 5.3% | 1.6K | -15.8% | -0.5 points | |
| 6, held 6th | 3.3% | 1K | -23.1% | -0.7 points | |
| 7, held 7th | 3.3% | 1K | 0% | +0.3 points | |
| 8, moved from 9th to 8th | 2.4% | 720 | -18.2% | -0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.4% | 720 | -28% | -0.7 pointsmoved from 8th to 9th |
1.
Kincrome48.9%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +3.8 points.
2.
Knipex14.6%
Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
11.9%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
7.9%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.
5.
Wera5.3%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.
6.
Bahco3.3%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
7.
Stanley3.3%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.4%
Moved from 9th to 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.
9.
Wiha2.4%
Moved from 8th to 9th. 720 estimated branded searches, -28% vs prior month. Share -0.7 points.
Compare popularity between Kincrome and its closest rivals
Every comparison with Kincrome
8 comparisons
How has branded search demand for Kincrome changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kincrome in Australia held steady at 14.8K.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia decreased from 51% to 48.9%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia peaked at 51.3% in November 2025 and was lowest at 44.1% in March 2026.
How did search popularity change for Australia hand tool brands in September 2026?
6 changes
In September 2026, Kincrome gained share of searches among hand tool brands in Australia, from 45.1% to 48.9%.
In September 2026, GearWrench gained share of searches among hand tool brands in Australia, from 11% to 11.9%.
In September 2026, Knipex lost share of searches among hand tool brands in Australia, from 16.5% to 14.6%.
In September 2026, Sidchrome lost share of searches among hand tool brands in Australia, from 8.8% to 7.9%.
In September 2026, Wiha lost share of searches among hand tool brands in Australia, from 3.1% to 2.4%.
In September 2026, Bahco lost share of searches among hand tool brands in Australia, from 4% to 3.3%.
How are Kincrome’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kincrome’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kincrome
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Is Kincrome your brand?
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