Kevin.Murphy vs Olaplex:Which is more popular?
In September 2026, Olaplex had more branded searches than Kevin.Murphy among shampoo and haircare brands in Australia. Olaplex had about 18,100 branded searches, while Kevin.Murphy had 6,600. Olaplex made up 13.3% of all shampoo and haircare brand searches we track, and Kevin.Murphy accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Olaplex appeared in four of the five answers and Kevin.Murphy in one. Olaplex was mentioned before Kevin.Murphy in every answer.
Who do people search for more?
Olaplex, about 3 searches for every 1 for Kevin.Murphy
Who does AI mention more?
Olaplex, mentioned in 4 of 5 answers, Kevin.Murphy in 1
Who does AI recommend more?
Olaplex, named ahead of Kevin.Murphy in every answer
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kevin.Murphy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex was listed before Kevin.Murphy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Olaplex1st
Redken2nd
Kérastase3rd
Pureology4th
Kevin.Murphy5th
OGX6th
Davroe7th
Moroccanoil–
Head & Shoulders–
Dove–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Head & Shoulders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo should I buy in Australia?”
Asked ChatGPT
“What are the best shampoo brands in Australia?”
Asked ChatGPT
“What's the best shampoo for dry, damaged hair?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kevin.Murphy or Olaplex more popular in search?
This chart shows how often people search Google for Kevin.Murphy and Olaplex by name. Each line represents a brand's share of searches for all 15 shampoo and haircare brands we track, month by month, from searches in Australia.
Share of searches by month for Olaplex, Kevin.Murphy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Redken | Moroccanoil | Head & Shoulders | Kevin.Murphy | OGX | Dove | Sukin | Davroe | Pantene | Pureology | TRESemmé | Herbal Essences | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 13.1% | 7.2% | 5.9% | 3.9% | 4.8% | 3.2% | 1.7% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.7% | 1.2% |
| Nov 2025 | 47.7% | 17.4% | 6.4% | 5.2% | 2.3% | 4.3% | 2.3% | 1.5% | 2.3% | 2.8% | 1.9% | 2.3% | 1.3% | 1% | 1.3% |
| Dec 2025 | 41.9% | 18.8% | 6.9% | 5.6% | 2.5% | 4.6% | 3% | 2% | 3% | 3% | 2% | 2.5% | 1.7% | 1.1% | 1.3% |
| Jan 2026 | 42% | 12.6% | 8.4% | 5.6% | 3.7% | 4.6% | 3.7% | 2.5% | 4.6% | 3.1% | 2.5% | 2.5% | 1.7% | 1.3% | 1.3% |
| Feb 2026 | 41.6% | 12.4% | 8.3% | 5.5% | 3.7% | 4.5% | 3.7% | 3% | 3.7% | 3.7% | 2.4% | 2.4% | 2% | 1.6% | 1.3% |
| Mar 2026 | 40.2% | 14.7% | 9.8% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 38.1% | 13.9% | 9.3% | 5.1% | 4.2% | 5.1% | 3.4% | 4.2% | 3.4% | 3.4% | 2.8% | 2.2% | 1.8% | 1.8% | 1.2% |
| May 2026 | 37.1% | 16.6% | 7.4% | 6.1% | 4% | 4.9% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jun 2026 | 37.1% | 13.6% | 9.1% | 6.1% | 4% | 4.9% | 4% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jul 2026 | 36.2% | 13.2% | 8.9% | 5.9% | 4% | 4.8% | 4.8% | 4% | 4% | 4% | 2.6% | 2.6% | 2.1% | 1.8% | 1.2% |
| Aug 2026 | 40.1% | 14.7% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.6% | 1.1% |
| Sep 2026 | 36.3% | 13.3% | 8.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4% | 4% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 1.2% |
How has the Kevin.Murphy and Olaplex comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Kevin.Murphy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kevin.Murphy’s share of searches among shampoo and haircare brands in Australia held steady at 4.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and haircare brands in Australia moved from 13.1% to 13.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia shampoo and haircare brands in September 2026?
1 change
In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kevin.Murphy’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kevin.Murphy
1 branded search term
- kevin murphy
Olaplex
1 branded search term
- olaplex
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