Brandwave

Kettle vs Red Rock Deli:Which is more popular?

In September 2026, Kettle had more branded searches than Red Rock Deli among chip brands in Australia. Kettle had about 9,900 branded searches, while Red Rock Deli had 6,600. Kettle made up 18.9% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about chip brands, Kettle appeared in all four answers and Red Rock Deli in three. Kettle was mentioned before Red Rock Deli in three out of four answers.

Among chip brands in Australia in September 2026

Who do people search for more?

Kettle, about 50% more searches than Red Rock Deli

Kettle 9.9K searchesRed Rock Deli 6.6K searches

Who does AI mention more?

Kettle, mentioned in every answer we collected

Kettle in 4 of 4Red Rock Deli in 3 of 4

Who does AI recommend more?

Kettle, named ahead of Red Rock Deli in 3 of 4 answers

Kettle first in 3Red Rock Deli first in 1

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Top chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kettle appeared in all four answers. Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kettle was listed before Red Rock Deli in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith's1st
  2. Kettle2nd
  3. Red Rock Deli3rd
  4. Thins4th
  5. Doritos5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kettle4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Rock Deli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thins3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Doritos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chip brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Kettle or Red Rock Deli more popular in search?

This chart shows how often people search Google for Kettle and Red Rock Deli by name. Each line represents a brand's share of searches for all five chip brands we track, month by month, from searches in Australia.

Kettle and Red Rock Deli among chip brands in Australia, by month

Share of searches by month for Kettle, Red Rock Deli. The figures are in the table below the chart.

View monthly share of searches table
MonthDoritosSmith'sKettleRed Rock DeliThins
Oct 202534.8%28.5%15.5%15.5%5.6%
Nov 202534%27.8%15.2%18.6%4.4%
Dec 202533.7%27.6%15%18.4%5.3%
Jan 202632.6%26.7%17.8%17.8%5.1%
Feb 202639.6%26.5%14.4%14.4%5.1%
Mar 202634.8%28.5%15.5%15.5%5.6%
Apr 202635.8%29.3%16%13.1%5.8%
May 202632.7%32.7%14.6%14.6%5.3%
Jun 202635.4%35.4%12.9%10.6%5.7%
Jul 202630.2%36.9%13.5%13.5%5.9%
Aug 202636.4%29.8%13.3%13.3%7.2%
Sep 202634.6%28.3%18.9%12.6%5.5%

How has the Kettle and Red Rock Deli comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kettle took it in April 2026.
  • Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia moved from 15.5% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
  • Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for Australia chip brands in September 2026?

2 changes

  1. In September 2026, Kettle gained share of searches among chip brands in Australia, from 13.3% to 18.9%.

  2. In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kettle’s and Red Rock Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kettle

1 branded search term

  • kettle chips

Red Rock Deli

1 branded search term

  • red rock deli

How the Brand Demand Index is measured

Other head-to-heads among chip brands

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