Brandwave

Jurlique vs QV Skincare:Which is more popular?

In September 2026, Jurlique had more branded searches than QV Skincare among skincare brands in Australia. Jurlique had about 12,100 branded searches, while QV Skincare had 5,990. Jurlique made up 7.7% of all skincare brand searches we track, and QV Skincare accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about skincare brands, QV Skincare appeared in three of the five answers and Jurlique in two. QV Skincare was mentioned before Jurlique in two out of three answers that named either.

Among skincare brands in Australia in September 2026

Who do people search for more?

Jurlique, about 2 searches for every 1 for QV Skincare

Jurlique 12.1K searchesQV Skincare 6K searches

Who does AI mention more?

QV Skincare, mentioned in 3 of 5 answers, Jurlique in 2

QV Skincare in 3 of 5Jurlique in 2 of 5

Who does AI recommend more?

QV Skincare, named ahead of Jurlique in 2 of 3 answers

QV Skincare first in 2Jurlique first in 1

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QV Skincare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jurlique was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. QV Skincare was listed before Jurlique in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go-To1st
  2. Aesop2nd
  3. Alpha-H3rd
  4. Ultra Violette4th
  5. QV Skincare5th
  6. Jurlique6th
  7. Sukin7th
  8. Bondi Sands–
  9. Naked Sundays–
  10. Frank Body–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Jurlique or QV Skincare more popular in search?

This chart shows how often people search Google for Jurlique and QV Skincare by name. Each line represents a brand's share of searches for all ten skincare brands we track, month by month, from searches in Australia.

Jurlique and QV Skincare among skincare brands in Australia, by month

Share of searches by month for Jurlique, QV Skincare. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopBondi SandsGo-ToJurliqueSukinUltra VioletteNaked SundaysQV SkincareFrank BodyAlpha-H
Oct 202547.2%11.6%7.7%7.7%4.2%6.3%5.2%3.1%4.2%2.8%
Nov 202555%7.4%9%9%3.3%2.2%6%1.7%4%2.2%
Dec 202555.9%7.5%9.2%9.2%3.4%1.8%5%2.1%4.1%1.8%
Jan 202648.8%9.8%9.8%8%5.3%2.9%4.3%3.3%4.3%3.6%
Feb 202653.4%8.7%8.7%8.7%4.8%2.1%3.9%3.1%3.9%2.6%
Mar 202650.5%8.3%10.1%8.3%5.5%2.5%3.7%3%4.5%3.7%
Apr 202651.2%8.4%10.2%8.4%5.6%2%3.7%3.7%3.7%3%
May 202651.5%8.4%10.3%8.4%4.6%2.5%3.1%3.6%4.6%3.1%
Jun 202648.5%7.9%11.9%7.9%5.3%1.9%5.3%3.4%4.3%3.5%
Jul 202651%10.2%10.2%6.8%5.6%2%3%4.2%4.5%2.5%
Aug 202653.4%8.7%8.7%7.1%5.8%2.1%3.9%3.6%3.9%2.6%
Sep 202647.2%11.5%9.4%7.7%5.2%5.2%4.2%3.8%3.4%2.3%

How has the Jurlique and QV Skincare comparison changed over the last 12 months?

3 findings
  • Jurlique was ahead of QV Skincare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jurlique’s share of searches among skincare brands in Australia held steady at 7.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia moved from 3.1% to 3.8%, and its estimated monthly branded searches held steady at 6K.

How did search popularity change for Australia skincare brands in September 2026?

2 changes

  1. In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.

  2. In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jurlique’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jurlique

1 branded search term

  • jurlique

QV Skincare

2 branded search terms

  • qv moisturiser
  • qv skincare

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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