Jumbo Ugg vs UGG Express:Which is more popular?
In September 2026, UGG Express had more branded searches than Jumbo Ugg among sheepskin and ugg boot brands in Australia. UGG Express had about 9,900 branded searches, while Jumbo Ugg had 320. UGG Express made up 38% of all sheepskin and ugg boot brand searches we track, and Jumbo Ugg accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, UGG Express appeared in one of the five answers and Jumbo Ugg in none.
Who do people search for more?
UGG Express, about 31 searches for every 1 for Jumbo Ugg
Who does AI mention more?
UGG Express, mentioned in 1 of 5 answers, Jumbo Ugg in 0
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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UGG Express was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jumbo Ugg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sheepskin and ugg boot brands
5 answers
Asked ChatGPT
“Which ugg boots should I buy in Australia?”
Asked ChatGPT
“What are the best Australian made ugg boot brands?”
Asked ChatGPT
“What are the best ugg slippers?”
- 1UGG
- 1
Searched Google, AI Overview
“ugg boots”
Searched Google, AI Overview
“ugg slippers”
- 1UGG
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Jumbo Ugg or UGG Express more popular in search?
This chart shows how often people search Google for Jumbo Ugg and UGG Express by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.
Share of searches by month for UGG Express, Jumbo Ugg. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG Express | UGG | Ugg Australia Since 1974 | EMU Australia | Ozwear | Australia Luxe Collective | Jumbo Ugg | Mou | Bearpaw | Yellow Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 24.9% | 14.3% | 9.7% | 7.8% | 0.55% | 1.9% | 0.46% | 0.46% | 0.29% |
| Nov 2025 | 34.6% | 31% | 18.9% | 6.9% | 5.5% | 0.4% | 1.7% | 0.33% | 0.33% | 0.27% |
| Dec 2025 | 42.2% | 29.4% | 15.4% | 5.7% | 4.6% | 0.49% | 1.4% | 0.4% | 0.27% | 0.27% |
| Jan 2026 | 41.3% | 25.5% | 18.4% | 6.9% | 4.5% | 1.1% | 1.3% | 0.39% | 0.39% | 0.25% |
| Feb 2026 | 42.8% | 22.5% | 19.1% | 8.8% | 3.5% | 0.92% | 1.1% | 0.5% | 0.39% | 0.32% |
| Mar 2026 | 36.5% | 24.4% | 19.9% | 11.4% | 4.8% | 0.79% | 0.97% | 0.33% | 0.42% | 0.42% |
| Apr 2026 | 35.9% | 21.5% | 19.6% | 9.7% | 10.7% | 0.63% | 0.95% | 0.34% | 0.28% | 0.42% |
| May 2026 | 40.2% | 19% | 18% | 10.8% | 9.8% | 0.39% | 0.88% | 0.31% | 0.16% | 0.47% |
| Jun 2026 | 37.6% | 18% | 20.5% | 10.2% | 11.2% | 0.36% | 1% | 0.29% | 0.19% | 0.66% |
| Jul 2026 | 36.7% | 21.3% | 20.1% | 9.9% | 8.9% | 0.97% | 0.97% | 0.34% | 0.22% | 0.53% |
| Aug 2026 | 42.5% | 22.6% | 15.5% | 9.2% | 6.8% | 1.4% | 0.92% | 0.4% | 0.26% | 0.4% |
| Sep 2026 | 38% | 21.6% | 16.9% | 11.5% | 7.3% | 2.3% | 1.2% | 0.54% | 0.35% | 0.35% |
How has the Jumbo Ugg and UGG Express comparison changed over the last 12 months?
3 findings
- UGG Express was ahead of Jumbo Ugg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jumbo Ugg’s share of searches among sheepskin and ugg boot brands in Australia moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 590 to 320.
- Across the 12 months ending September 2026, UGG Express’ share of searches among sheepskin and ugg boot brands in Australia moved from 39.5% to 38%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?
2 changes
In September 2026, UGG Express lost share of searches among sheepskin and ugg boot brands in Australia, from 42.5% to 38%.
Estimated monthly branded searches for Jumbo Ugg in Australia fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jumbo Ugg’s and UGG Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jumbo Ugg
1 branded search term
- jumbo ugg
UGG Express
1 branded search term
- ugg express
Other head-to-heads among sheepskin and ugg boot brands
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