INIKA Organic vs Nude by Nature:Which is more popular?
In September 2026, Nude by Nature had more branded searches than INIKA Organic among makeup brands in Australia. Nude by Nature had about 8,100 branded searches, while INIKA Organic had 1,900. Nude by Nature made up 3.5% of all makeup brand searches we track, and INIKA Organic accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about makeup brands, Nude by Nature appeared in two of the five answers and INIKA Organic in none.
Who do people search for more?
Nude by Nature, about 4 searches for every 1 for INIKA Organic
Who does AI mention more?
Nude by Nature, mentioned in 2 of 5 answers, INIKA Organic in 0
Who does AI recommend more?
Nude by Nature, the only one of the two named
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Top makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nude by Nature was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. INIKA Organic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Charlotte Tilbury1st
NARS2nd
Fenty Beauty3rd
MAC4th
MCoBeauty5th
MECCA MAX6th
Rare Beauty7th- Nude by Nature8th
Maybelline9th- +5 more
INIKA Organic–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nude by Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- INIKA Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brands
5 answers
Asked ChatGPT
“What are the best makeup brands in Australia?”
Asked ChatGPT
“Which Australian makeup brand is best for everyday wear?”
Asked ChatGPT
“What's the best drugstore foundation in Australia?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is INIKA Organic or Nude by Nature more popular in search?
This chart shows how often people search Google for INIKA Organic and Nude by Nature by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.
Share of searches by month for Nude by Nature, INIKA Organic. The figures are in the table below the chart.
View monthly share of searches table
| Month | MCoBeauty | Charlotte Tilbury | Maybelline | Huda Beauty | MAC | Rare Beauty | Fenty Beauty | e.l.f. Cosmetics | Napoleon Perdis | Nude by Nature | NARS | Ere Perez | MECCA MAX | Too Faced | INIKA Organic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 15% | 8.2% | 8.2% | 6.1% | 6.7% | 5.5% | 3% | 3% | 3% | 3.7% | 1.1% | 1.3% | 1.1% | 0.89% |
| Nov 2025 | 27.1% | 18.2% | 4.5% | 22.1% | 5.8% | 5.4% | 3.6% | 1.6% | 2.4% | 2% | 3.6% | 1.1% | 0.88% | 0.88% | 0.88% |
| Dec 2025 | 35.8% | 19.7% | 5.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.4% | 2.2% | 2.6% | 3.2% | 0.94% | 1.4% | 0.94% | 0.78% |
| Jan 2026 | 33.3% | 14.9% | 8.1% | 12.2% | 5.3% | 6.7% | 4.5% | 2.5% | 2.4% | 3% | 3% | 1.3% | 1.1% | 1.1% | 0.72% |
| Feb 2026 | 31.9% | 14.3% | 9.6% | 9.6% | 6.2% | 7.8% | 4.3% | 2.2% | 2.3% | 3.5% | 3.5% | 1.5% | 1.5% | 1% | 0.84% |
| Mar 2026 | 38% | 13.9% | 9.3% | 6.2% | 6.9% | 6.2% | 4.2% | 2.2% | 2.3% | 3.4% | 3.4% | 1.2% | 1% | 1% | 0.8% |
| Apr 2026 | 30.8% | 16.8% | 9.2% | 7.5% | 6% | 6.2% | 5% | 2.9% | 2.7% | 4.1% | 3.4% | 1.5% | 1.5% | 1.2% | 1.2% |
| May 2026 | 29.7% | 16.3% | 8.9% | 8.9% | 7% | 5.9% | 5.9% | 3.1% | 2.7% | 3.2% | 3.2% | 1.4% | 1.2% | 1.2% | 1.2% |
| Jun 2026 | 30.9% | 20.7% | 9.3% | 7.6% | 6% | 4.1% | 4.1% | 2.7% | 3.4% | 3.4% | 2.8% | 2.3% | 0.79% | 0.79% | 1.2% |
| Jul 2026 | 30% | 20% | 9% | 7.3% | 6.7% | 6% | 4% | 4.7% | 2.2% | 3.3% | 2.7% | 1.5% | 0.97% | 0.97% | 0.77% |
| Aug 2026 | 34.8% | 15.6% | 8.5% | 7% | 7.4% | 4.6% | 4.6% | 3.6% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% | 0.92% | 0.92% |
| Sep 2026 | 31.7% | 17.3% | 9.5% | 7.7% | 5.8% | 5.2% | 4.2% | 4% | 3.5% | 3.5% | 2.8% | 1.5% | 1.2% | 1.2% | 0.81% |
How has the INIKA Organic and Nude by Nature comparison changed over the last 12 months?
3 findings
- Nude by Nature was ahead of INIKA Organic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, INIKA Organic’s share of searches among makeup brands in Australia moved from 0.89% to 0.81%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Nude by Nature’s share of searches among makeup brands in Australia moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia makeup brands in September 2026?
2 changes
In September 2026, INIKA Organic fell from 13th to 15th among makeup brands in Australia.
In September 2026, Nude by Nature fell from 8th to 10th among makeup brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using INIKA Organic’s and Nude by Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
INIKA Organic
1 branded search term
- inika
Nude by Nature
1 branded search term
- nude by nature
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