How popular isNARS?
In September 2026, people searched for NARS by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 2.8% of all Australia makeup brand searches, placing NARS 11th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about makeup brands, NARS appeared in three of the five answers and was the second most recommended of the 15.
NARS is the 11th most searched of 15 competitors and the second most recommended in AI answers.
MCoBeautyShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Charlotte TilburyShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MaybellineShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 9th
Huda BeautyShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 12th
NARSShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NARS is the second most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Charlotte Tilbury1st
- NARS2nd
Fenty Beauty3rd
MAC4th- MCoBeauty5th
MECCA MAX6th
Rare Beauty7th
Nude by Nature8th- Maybelline9th
Too Faced10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nude by Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ere Perez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brands
5 answers
Asked ChatGPT
“What are the best makeup brands in Australia?”
Asked ChatGPT
“Which Australian makeup brand is best for everyday wear?”
Asked ChatGPT
“What's the best drugstore foundation in Australia?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which makeup brands compete with NARS?
Share of searches by month for MCoBeauty, Charlotte Tilbury, Maybelline, Huda Beauty, MAC, Rare Beauty, Fenty Beauty, e.l.f. Cosmetics, Napoleon Perdis, Nude by Nature, NARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | MCoBeauty | Charlotte Tilbury | Maybelline | Huda Beauty | MAC | Rare Beauty | Fenty Beauty | e.l.f. Cosmetics | Napoleon Perdis | Nude by Nature | NARS | Ere Perez | MECCA MAX | Too Faced | INIKA Organic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 15% | 8.2% | 8.2% | 6.1% | 6.7% | 5.5% | 3% | 3% | 3% | 3.7% | 1.1% | 1.3% | 1.1% | 0.89% |
| Nov 2025 | 27.1% | 18.2% | 4.5% | 22.1% | 5.8% | 5.4% | 3.6% | 1.6% | 2.4% | 2% | 3.6% | 1.1% | 0.88% | 0.88% | 0.88% |
| Dec 2025 | 35.8% | 19.7% | 5.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.4% | 2.2% | 2.6% | 3.2% | 0.94% | 1.4% | 0.94% | 0.78% |
| Jan 2026 | 33.3% | 14.9% | 8.1% | 12.2% | 5.3% | 6.7% | 4.5% | 2.5% | 2.4% | 3% | 3% | 1.3% | 1.1% | 1.1% | 0.72% |
| Feb 2026 | 31.9% | 14.3% | 9.6% | 9.6% | 6.2% | 7.8% | 4.3% | 2.2% | 2.3% | 3.5% | 3.5% | 1.5% | 1.5% | 1% | 0.84% |
| Mar 2026 | 38% | 13.9% | 9.3% | 6.2% | 6.9% | 6.2% | 4.2% | 2.2% | 2.3% | 3.4% | 3.4% | 1.2% | 1% | 1% | 0.8% |
| Apr 2026 | 30.8% | 16.8% | 9.2% | 7.5% | 6% | 6.2% | 5% | 2.9% | 2.7% | 4.1% | 3.4% | 1.5% | 1.5% | 1.2% | 1.2% |
| May 2026 | 29.7% | 16.3% | 8.9% | 8.9% | 7% | 5.9% | 5.9% | 3.1% | 2.7% | 3.2% | 3.2% | 1.4% | 1.2% | 1.2% | 1.2% |
| Jun 2026 | 30.9% | 20.7% | 9.3% | 7.6% | 6% | 4.1% | 4.1% | 2.7% | 3.4% | 3.4% | 2.8% | 2.3% | 0.79% | 0.79% | 1.2% |
| Jul 2026 | 30% | 20% | 9% | 7.3% | 6.7% | 6% | 4% | 4.7% | 2.2% | 3.3% | 2.7% | 1.5% | 0.97% | 0.97% | 0.77% |
| Aug 2026 | 34.8% | 15.6% | 8.5% | 7% | 7.4% | 4.6% | 4.6% | 3.6% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% | 0.92% | 0.92% |
| Sep 2026 | 31.7% | 17.3% | 9.5% | 7.7% | 5.8% | 5.2% | 4.2% | 4% | 3.5% | 3.5% | 2.8% | 1.5% | 1.2% | 1.2% | 0.81% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 74K | -18.2% | -3.1 points | |
| 2, held 2nd | 17.3% | 40.5K | 0% | +1.8 points | |
| 3, held 3rd | 9.5% | 22.2K | 0% | +1 points | |
| 4, moved from 5th to 4th | 7.7% | 18.1K | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.8% | 13.5K | -29.7% | -1.6 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 5.2% | 12.1K | 0% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.2% | 9.9K | -18.2% | -0.4 pointsmoved from 6th to 7th | |
| 8, moved from 9th to 8th | 4% | 9.4K | 0% | +0.4 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 3.5% | 8.1K | 0% | +0.4 pointsmoved from 10th to 9th | |
| 10, moved from 8th to 10th | 3.5% | 8.1K | -18.2% | -0.3 pointsmoved from 8th to 10th | |
| 11, held 11th | 2.8% | 6.6K | 0% | +0.3 points | |
| 12, held 12th | 1.5% | 3.6K | -18.2% | -0.2 points | |
| 13, moved from 14th to 13th | 1.2% | 2.9K | +20.8% | +0.3 pointsmoved from 14th to 13th | |
| 14, moved from 15th to 14th | 1.2% | 2.9K | +20.8% | +0.3 pointsmoved from 15th to 14th | |
| 15, moved from 13th to 15th | 0.81% | 1.9K | -20.8% | -0.1 pointsmoved from 13th to 15th |
31.7%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
17.3%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
9.5%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.
7.7%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
MAC5.8%
Moved from 4th to 5th. 13.5K estimated branded searches, -29.7% vs prior month. Share -1.6 points.
5.2%
Moved from 7th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.2%
Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
4%
Moved from 9th to 8th. 9.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.5%
Moved from 10th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.5%
Moved from 8th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
11.
NARS2.8%
Held 11th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.
Ere Perez1.5%
Held 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
13.
MECCA MAX1.2%
Moved from 14th to 13th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
14.
Too Faced1.2%
Moved from 15th to 14th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
0.81%
Moved from 13th to 15th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare popularity between NARS and its closest rivals
Every comparison with NARS
14 comparisons
How has branded search demand for NARS changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NARS in Australia fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, NARS’s share of searches among makeup brands in Australia decreased from 3.7% to 2.8%.
- Across the 12 months ending September 2026, NARS’s share of searches among makeup brands in Australia peaked at 3.7% in October 2025 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, NARS fell from 8th to 11th among makeup brands in Australia.
How did search popularity change for Australia makeup brands in September 2026?
6 changes
In September 2026, Huda Beauty overtook MAC to rank 4th among makeup brands in Australia, with 7.7% of the searches.
In September 2026, Rare Beauty overtook Fenty Beauty to rank 6th among makeup brands in Australia, with 5.2% of the searches.
In September 2026, Charlotte Tilbury gained share of searches among makeup brands in Australia, from 15.6% to 17.3%.
In September 2026, Maybelline gained share of searches among makeup brands in Australia, from 8.5% to 9.5%.
In September 2026, MCoBeauty lost share of searches among makeup brands in Australia, from 34.8% to 31.7%.
In September 2026, MAC lost share of searches among makeup brands in Australia, from 7.4% to 5.8%.
How are NARS’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nars
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Is NARS your brand?
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