Brandwave

INIKA Organic vs MECCA MAX:Which is more popular?

In September 2026, MECCA MAX had more branded searches than INIKA Organic among makeup brands in Australia. MECCA MAX had about 2,900 branded searches, while INIKA Organic had 1,900. MECCA MAX made up 1.2% of all makeup brand searches we track, and INIKA Organic accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about makeup brands, MECCA MAX appeared in three of the five answers and INIKA Organic in none.

Among makeup brands in Australia in September 2026

Who do people search for more?

MECCA MAX, about 53% more searches than INIKA Organic

MECCA MAX 2.9K searchesINIKA Organic 1.9K searches

Who does AI mention more?

MECCA MAX, mentioned in 3 of 5 answers, INIKA Organic in 0

MECCA MAX in 3 of 5INIKA Organic in 0 of 5

Who does AI recommend more?

MECCA MAX, the only one of the two named

MECCA MAX first in 3INIKA Organic never named

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Top makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MECCA MAX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. INIKA Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charlotte Tilbury1st
  2. NARS2nd
  3. Fenty Beauty3rd
  4. MAC4th
  5. MCoBeauty5th
  6. MECCA MAX6th
  7. Rare Beauty7th
  8. Nude by Nature8th
  9. Maybelline9th
  10. +5 more
  11. INIKA Organic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nude by Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • INIKA Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is INIKA Organic or MECCA MAX more popular in search?

This chart shows how often people search Google for INIKA Organic and MECCA MAX by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.

INIKA Organic and MECCA MAX among makeup brands in Australia, by month

Share of searches by month for MECCA MAX, INIKA Organic. The figures are in the table below the chart.

View monthly share of searches table
MonthMCoBeautyCharlotte TilburyMaybellineHuda BeautyMACRare BeautyFenty Beautye.l.f. CosmeticsNapoleon PerdisNude by NatureNARSEre PerezMECCA MAXToo FacedINIKA Organic
Oct 202533.4%15%8.2%8.2%6.1%6.7%5.5%3%3%3%3.7%1.1%1.3%1.1%0.89%
Nov 202527.1%18.2%4.5%22.1%5.8%5.4%3.6%1.6%2.4%2%3.6%1.1%0.88%0.88%0.88%
Dec 202535.8%19.7%5.9%8.8%5.4%5.9%3.9%2.4%2.2%2.6%3.2%0.94%1.4%0.94%0.78%
Jan 202633.3%14.9%8.1%12.2%5.3%6.7%4.5%2.5%2.4%3%3%1.3%1.1%1.1%0.72%
Feb 202631.9%14.3%9.6%9.6%6.2%7.8%4.3%2.2%2.3%3.5%3.5%1.5%1.5%1%0.84%
Mar 202638%13.9%9.3%6.2%6.9%6.2%4.2%2.2%2.3%3.4%3.4%1.2%1%1%0.8%
Apr 202630.8%16.8%9.2%7.5%6%6.2%5%2.9%2.7%4.1%3.4%1.5%1.5%1.2%1.2%
May 202629.7%16.3%8.9%8.9%7%5.9%5.9%3.1%2.7%3.2%3.2%1.4%1.2%1.2%1.2%
Jun 202630.9%20.7%9.3%7.6%6%4.1%4.1%2.7%3.4%3.4%2.8%2.3%0.79%0.79%1.2%
Jul 202630%20%9%7.3%6.7%6%4%4.7%2.2%3.3%2.7%1.5%0.97%0.97%0.77%
Aug 202634.8%15.6%8.5%7%7.4%4.6%4.6%3.6%3.1%3.8%2.5%1.7%0.92%0.92%0.92%
Sep 202631.7%17.3%9.5%7.7%5.8%5.2%4.2%4%3.5%3.5%2.8%1.5%1.2%1.2%0.81%

How has the INIKA Organic and MECCA MAX comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: INIKA Organic took it in June 2026, MECCA MAX took it in July 2026.
  • Across the 12 months ending September 2026, INIKA Organic’s share of searches among makeup brands in Australia moved from 0.89% to 0.81%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, MECCA MAX’s share of searches among makeup brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for Australia makeup brands in September 2026?

2 changes

  1. In September 2026, MECCA MAX rose from 14th to 13th among makeup brands in Australia.

  2. In September 2026, INIKA Organic fell from 13th to 15th among makeup brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using INIKA Organic’s and MECCA MAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

INIKA Organic

1 branded search term

  • inika

MECCA MAX

1 branded search term

  • mecca max

How the Brand Demand Index is measured

Other head-to-heads among makeup brands

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