ING vs ME Bank:Which is more popular?
In September 2026, ING had more branded searches than ME Bank among banks in Australia. ING had about 59,400 branded searches, while ME Bank had 40,500. ING made up 0.87% of all bank searches we track, and ME Bank accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about banks, ING appeared in four of the five answers and ME Bank in none.
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ING was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ME Bank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ME Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use in Australia?”
Asked ChatGPT
“What are the best banks in Australia?”
Asked ChatGPT
“What's the best bank in Australia for a high interest savings account?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Share of searches by month for ING, ME Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommBank | ANZ | Westpac | NAB | St.George | Bendigo Bank | Bankwest | Macquarie Bank | BOQ | Great Southern Bank | Suncorp Bank | ubank | ING | ME Bank | Up |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 17.6% | 17.6% | 15% | 5.3% | 4.3% | 2.9% | 2.9% | 2.9% | 1.6% | 1.1% | 0.87% | 0.73% | 1.1% | 0.39% |
| Nov 2025 | 24.1% | 18% | 18% | 15.4% | 5.4% | 4.4% | 3% | 3% | 3.3% | 1.6% | 1.1% | 0.73% | 0.67% | 0.89% | 0.4% |
| Dec 2025 | 25.2% | 18.9% | 18.9% | 13.2% | 5.7% | 4.6% | 2.5% | 2.5% | 3.1% | 1.7% | 1.1% | 0.76% | 0.54% | 0.93% | 0.34% |
| Jan 2026 | 25.4% | 19% | 19% | 13.3% | 5.7% | 3.8% | 2.5% | 2.5% | 3.1% | 1.7% | 0.94% | 0.94% | 0.64% | 0.94% | 0.42% |
| Feb 2026 | 26.4% | 16.1% | 19.8% | 13.8% | 5.9% | 4% | 2.7% | 2.7% | 2.6% | 1.8% | 1.2% | 0.98% | 0.66% | 0.98% | 0.44% |
| Mar 2026 | 24.2% | 18.2% | 18.2% | 15.5% | 5.4% | 4.5% | 3% | 2.4% | 3% | 2% | 1.1% | 0.9% | 0.61% | 0.73% | 0.4% |
| Apr 2026 | 21.9% | 19.9% | 19.9% | 13.9% | 6% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.8% | 0.55% | 0.66% | 0.36% |
| May 2026 | 21.6% | 19.7% | 19.7% | 13.8% | 5.9% | 4.8% | 2.6% | 3.2% | 3% | 1.8% | 1.2% | 0.97% | 0.66% | 0.65% | 0.43% |
| Jun 2026 | 22% | 20.1% | 20.1% | 14.1% | 6% | 4% | 2.7% | 2.7% | 3% | 1.8% | 0.99% | 0.99% | 0.55% | 0.54% | 0.36% |
| Jul 2026 | 22.3% | 20.3% | 20.3% | 14.2% | 5% | 4.1% | 2.7% | 2.7% | 3.1% | 1.8% | 1% | 0.82% | 0.58% | 0.55% | 0.37% |
| Aug 2026 | 24% | 16.1% | 19.8% | 16.7% | 4.9% | 4.9% | 2.7% | 2.7% | 3% | 1.8% | 0.98% | 0.98% | 0.66% | 0.53% | 0.44% |
| Sep 2026 | 24.1% | 17.8% | 17.8% | 15.3% | 5.4% | 4.4% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 1.1% | 0.87% | 0.59% | 0.48% |
How has the ING and ME Bank comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ING took it in May 2026.
- Across the 12 months ending September 2026, ING’s share of searches among banks in Australia moved from 0.73% to 0.87%, and its estimated monthly branded searches moved from 62.7K to 59.4K.
- Across the 12 months ending September 2026, ME Bank’s share of searches among banks in Australia moved from 1.1% to 0.59%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for Australia banks in September 2026?
1 change
Estimated monthly branded searches for ME Bank in Australia fell 55.2% over 12 measured months, from 90.5K to 40.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ING’s and ME Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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