Huda Beauty vs Napoleon Perdis:Which is more popular?
In September 2026, Huda Beauty had more branded searches than Napoleon Perdis among makeup brands in Australia. Huda Beauty had about 18,100 branded searches, while Napoleon Perdis had 8,100. Huda Beauty made up 7.7% of all makeup brand searches we track, and Napoleon Perdis accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about makeup brands, Huda Beauty appeared in one of the five answers and Napoleon Perdis in none.
Who do people search for more?
Huda Beauty, about 2 searches for every 1 for Napoleon Perdis
Who does AI mention more?
Huda Beauty, mentioned in 1 of 5 answers, Napoleon Perdis in 0
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Top makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huda Beauty was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon Perdis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Huda Beauty1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Napoleon Perdis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brands
5 answers
Asked ChatGPT
“What are the best makeup brands in Australia?”
Asked ChatGPT
“Which Australian makeup brand is best for everyday wear?”
Asked ChatGPT
“What's the best drugstore foundation in Australia?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Huda Beauty or Napoleon Perdis more popular in search?
This chart shows how often people search Google for Huda Beauty and Napoleon Perdis by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.
Share of searches by month for Huda Beauty, Napoleon Perdis. The figures are in the table below the chart.
View monthly share of searches table
| Month | MCoBeauty | Charlotte Tilbury | Maybelline | Huda Beauty | MAC | Rare Beauty | Fenty Beauty | e.l.f. Cosmetics | Napoleon Perdis | Nude by Nature | NARS | Ere Perez | MECCA MAX | Too Faced | INIKA Organic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 15% | 8.2% | 8.2% | 6.1% | 6.7% | 5.5% | 3% | 3% | 3% | 3.7% | 1.1% | 1.3% | 1.1% | 0.89% |
| Nov 2025 | 27.1% | 18.2% | 4.5% | 22.1% | 5.8% | 5.4% | 3.6% | 1.6% | 2.4% | 2% | 3.6% | 1.1% | 0.88% | 0.88% | 0.88% |
| Dec 2025 | 35.8% | 19.7% | 5.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.4% | 2.2% | 2.6% | 3.2% | 0.94% | 1.4% | 0.94% | 0.78% |
| Jan 2026 | 33.3% | 14.9% | 8.1% | 12.2% | 5.3% | 6.7% | 4.5% | 2.5% | 2.4% | 3% | 3% | 1.3% | 1.1% | 1.1% | 0.72% |
| Feb 2026 | 31.9% | 14.3% | 9.6% | 9.6% | 6.2% | 7.8% | 4.3% | 2.2% | 2.3% | 3.5% | 3.5% | 1.5% | 1.5% | 1% | 0.84% |
| Mar 2026 | 38% | 13.9% | 9.3% | 6.2% | 6.9% | 6.2% | 4.2% | 2.2% | 2.3% | 3.4% | 3.4% | 1.2% | 1% | 1% | 0.8% |
| Apr 2026 | 30.8% | 16.8% | 9.2% | 7.5% | 6% | 6.2% | 5% | 2.9% | 2.7% | 4.1% | 3.4% | 1.5% | 1.5% | 1.2% | 1.2% |
| May 2026 | 29.7% | 16.3% | 8.9% | 8.9% | 7% | 5.9% | 5.9% | 3.1% | 2.7% | 3.2% | 3.2% | 1.4% | 1.2% | 1.2% | 1.2% |
| Jun 2026 | 30.9% | 20.7% | 9.3% | 7.6% | 6% | 4.1% | 4.1% | 2.7% | 3.4% | 3.4% | 2.8% | 2.3% | 0.79% | 0.79% | 1.2% |
| Jul 2026 | 30% | 20% | 9% | 7.3% | 6.7% | 6% | 4% | 4.7% | 2.2% | 3.3% | 2.7% | 1.5% | 0.97% | 0.97% | 0.77% |
| Aug 2026 | 34.8% | 15.6% | 8.5% | 7% | 7.4% | 4.6% | 4.6% | 3.6% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% | 0.92% | 0.92% |
| Sep 2026 | 31.7% | 17.3% | 9.5% | 7.7% | 5.8% | 5.2% | 4.2% | 4% | 3.5% | 3.5% | 2.8% | 1.5% | 1.2% | 1.2% | 0.81% |
How has the Huda Beauty and Napoleon Perdis comparison changed over the last 12 months?
3 findings
- Huda Beauty was ahead of Napoleon Perdis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among makeup brands in Australia moved from 8.2% to 7.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Napoleon Perdis’ share of searches among makeup brands in Australia moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia makeup brands in September 2026?
2 changes
In September 2026, Huda Beauty overtook MAC to rank 4th among makeup brands in Australia, with 7.7% of the searches.
In September 2026, Napoleon Perdis rose from 10th to 9th among makeup brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huda Beauty’s and Napoleon Perdis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huda Beauty
1 branded search term
- huda beauty
Napoleon Perdis
1 branded search term
- napoleon perdis
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