Brandwave

Hostinger vs SiteGround:Which is more popular?

In September 2026, Hostinger had more branded searches than SiteGround among web hosting providers in Australia. Hostinger had about 22,200 branded searches, while SiteGround had 12,100. Hostinger made up 21.1% of all web hosting provider searches we track, and SiteGround accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about web hosting providers, Hostinger appeared in three of the five answers and SiteGround in two. SiteGround was mentioned before Hostinger in two out of three answers that named either.

Among web hosting providers in Australia in September 2026

Who do people search for more?

Hostinger, about 83% more searches than SiteGround

Hostinger 22.2K searchesSiteGround 12.1K searches

Who does AI mention more?

Hostinger, mentioned in 3 of 5 answers, SiteGround in 2

Hostinger in 3 of 5SiteGround in 2 of 5

Who does AI recommend more?

SiteGround, named ahead of Hostinger in 2 of 3 answers

SiteGround first in 2Hostinger first in 1

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Top web hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hostinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SiteGround was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SiteGround was listed before Hostinger in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VentraIP1st
  2. SiteGround2nd
  3. Hostinger3rd
  4. Crazy Domains4th
  5. Digital Pacific4th
  6. Netregistry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VentraIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hostinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crazy Domains2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteGround2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Pacific1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netregistry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Hostinger or SiteGround more popular in search?

This chart shows how often people search Google for Hostinger and SiteGround by name. Each line represents a brand's share of searches for all six web hosting providers we track, month by month, from searches in Australia.

Hostinger and SiteGround among web hosting providers in Australia, by month

Share of searches by month for Hostinger, SiteGround. The figures are in the table below the chart.

View monthly share of searches table
MonthCrazy DomainsVentraIPHostingerSiteGroundDigital PacificNetregistry
Oct 202532.3%26.4%21.7%11.8%3.5%4.3%
Nov 202532.8%26.8%22%12%2.9%3.6%
Dec 202527.1%27.1%27.1%12.1%2.9%3.5%
Jan 202632.5%26.6%21.8%11.9%3.5%3.5%
Feb 202629.6%29.6%24.2%10.8%3.2%2.6%
Mar 202626.8%26.8%26.8%12%5.3%2.3%
Apr 202629.8%29.8%24.4%10.9%2.6%2.6%
May 202628.9%35.3%19.3%10.6%3.9%2.1%
Jun 202627.4%33.5%22.4%12.3%2.4%2%
Jul 202628%34.3%22.9%10.2%2.5%2%
Aug 202628%34.3%22.9%10.2%2.5%2%
Sep 202631.4%31.4%21.1%11.5%2.3%2.3%

How has the Hostinger and SiteGround comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia web hosting providers in September 2026?

2 changes
  1. In September 2026, SiteGround gained share of searches among web hosting providers in Australia, from 10.2% to 11.5%.

  2. In September 2026, Hostinger lost share of searches among web hosting providers in Australia, from 22.9% to 21.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hostinger’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hostinger

1 branded search term

  • hostinger

SiteGround

1 branded search term

  • siteground

How the Brand Demand Index is measured

Other head-to-heads among web hosting providers

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