Brandwave

How popular isHostinger?

In September 2026, people searched for Hostinger by name about 22,200 times in Australia, about the same as the previous year. These searches made up 21.1% of all Australia web hosting provider searches, placing Hostinger third out of six providers. When we asked both ChatGPT and Google AI Overviews about web hosting providers, Hostinger appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Hostinger is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Crazy DomainsShare of searches 31.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. VentraIPShare of searches 31.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HostingerShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SiteGroundShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Digital PacificShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top web hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hostinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hostinger is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VentraIP1st
  2. SiteGround2nd
  3. Hostinger3rd
  4. Crazy Domains4th
  5. Digital Pacific4th
  6. Netregistry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VentraIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hostinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crazy Domains2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteGround2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Pacific1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netregistry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which web hosting providers compete with Hostinger?

Hostinger against web hosting providers in Australia, by month

Share of searches by month for Crazy Domains, VentraIP, Hostinger, SiteGround, Digital Pacific, Netregistry. The figures are in the table below the chart.

View monthly share of searches table
MonthCrazy DomainsVentraIPHostingerSiteGroundDigital PacificNetregistry
Oct 202532.3%26.4%21.7%11.8%3.5%4.3%
Nov 202532.8%26.8%22%12%2.9%3.6%
Dec 202527.1%27.1%27.1%12.1%2.9%3.5%
Jan 202632.5%26.6%21.8%11.9%3.5%3.5%
Feb 202629.6%29.6%24.2%10.8%3.2%2.6%
Mar 202626.8%26.8%26.8%12%5.3%2.3%
Apr 202629.8%29.8%24.4%10.9%2.6%2.6%
May 202628.9%35.3%19.3%10.6%3.9%2.1%
Jun 202627.4%33.5%22.4%12.3%2.4%2%
Jul 202628%34.3%22.9%10.2%2.5%2%
Aug 202628%34.3%22.9%10.2%2.5%2%
Sep 202631.4%31.4%21.1%11.5%2.3%2.3%
  1. Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.VentraIP

    31.4%

    Moved from 1st to 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  3. 3.Hostinger

    21.1%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  4. 4.SiteGround

    11.5%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  6. Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Hostinger and its closest rivals

Every comparison with Hostinger

5 comparisons

How has branded search demand for Hostinger changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hostinger in Australia held steady at 22.2K.
  • Across the 12 months ending September 2026, Hostinger’s share of searches among web hosting providers in Australia decreased from 21.7% to 21.1%.
  • Across the 12 months ending September 2026, Hostinger’s share of searches among web hosting providers in Australia peaked at 27.1% in December 2025 and was lowest at 19.3% in May 2026.

How did search popularity change for Australia web hosting providers in September 2026?

6 changes
  1. In September 2026, Crazy Domains overtook VentraIP to become the leader among web hosting providers in Australia, with 31.4% of the searches.

  2. In September 2026, SiteGround gained share of searches among web hosting providers in Australia, from 10.2% to 11.5%.

  3. In September 2026, VentraIP lost share of searches among web hosting providers in Australia, from 34.3% to 31.4%.

  4. In September 2026, Hostinger lost share of searches among web hosting providers in Australia, from 22.9% to 21.1%.

  5. Estimated monthly branded searches for Netregistry in Australia fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Digital Pacific in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Hostinger’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hostinger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hostinger

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How the Brand Demand Index is measured

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Is Hostinger your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.