Hisense vs Speed Queen:Which is more popular?
In September 2026, Hisense and Speed Queen were level in searches among washing machine brands in Australia, with an estimated 5.4K branded searches each, at 4.7% of the total each. When we asked ChatGPT and Google AI Overviews about washing machine brands, neither Hisense nor Speed Queen appeared in any of the five answers.
Who do people search for more?
Hisense and Speed Queen are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hisense nor Speed Queen showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd
Haier3rd
Westinghouse4th
Fisher & Paykel5th
Miele5th
ASKO–
Samsung–
Hisense–
Speed Queen–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“What's the best washing machine brand in Australia?”
Asked ChatGPT
“Which front loader washing machine should I buy?”
Asked ChatGPT
“Which washing machine is best for a family?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front loader washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Hisense or Speed Queen more popular in search?
This chart shows how often people search Google for Hisense and Speed Queen by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.
Share of searches by month for Hisense, Speed Queen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | LG | Bosch | Haier | Miele | ASKO | Samsung | Hisense | Speed Queen | Westinghouse | Electrolux | CHiQ | Beko | Simpson | Esatto |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.7% | 15.7% | 12.9% | 8.6% | 10.5% | 4.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 1.7% | 2.1% | 2.1% | 1.1% |
| Nov 2025 | 14.6% | 14.6% | 14.6% | 8% | 9.7% | 5.3% | 8% | 5.3% | 3.5% | 5.3% | 4.3% | 1.9% | 1.9% | 1.9% | 1% |
| Dec 2025 | 16.7% | 13.7% | 13.7% | 9.1% | 9.1% | 5% | 7.5% | 5% | 3.3% | 5% | 4.1% | 2.7% | 1.8% | 2.2% | 1.2% |
| Jan 2026 | 15.4% | 15.4% | 12.6% | 10.3% | 10.3% | 4.6% | 6.9% | 4.6% | 3.1% | 3.7% | 4.6% | 3.1% | 2% | 2% | 1.4% |
| Feb 2026 | 13.1% | 24% | 10.7% | 8.8% | 8.8% | 4.8% | 7.2% | 4.8% | 3.2% | 3.9% | 3.9% | 2.1% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 13.3% | 29.8% | 8.9% | 7.3% | 8.9% | 4% | 6% | 4% | 4% | 4% | 3.2% | 2.1% | 1.8% | 1.8% | 0.96% |
| Apr 2026 | 14.4% | 17.7% | 11.8% | 7.9% | 9.6% | 5.3% | 6.5% | 4.3% | 7.9% | 4.3% | 3.5% | 2.3% | 1.9% | 1.5% | 1% |
| May 2026 | 13.5% | 20.2% | 11% | 9% | 9% | 4.9% | 7.4% | 4.9% | 4% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 12.2% | 22.3% | 12.2% | 8.1% | 10% | 5.4% | 6.7% | 4.4% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 1.6% | 1.1% |
| Jul 2026 | 14.1% | 17.2% | 11.5% | 9.4% | 9.4% | 5.1% | 6.3% | 5.1% | 4.2% | 5.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 13.8% | 20.6% | 11.3% | 7.5% | 9.2% | 5% | 7.5% | 5% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 12.8% | 10.4% | 8.5% | 5.7% | 5.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.1% | 1.6% | 1.1% |
How has the Hisense and Speed Queen comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Speed Queen took it in April 2026, Hisense took it in May 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in Australia held steady at 4.7%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for Australia washing machine brands in September 2026?
1 change
In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hisense’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hisense
1 branded search term
- hisense washing machine
Speed Queen
1 branded search term
- speed queen washing machine
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