Hello Molly vs Showpo:Which is more popular?
In September 2026, Showpo had more branded searches than Hello Molly among online fashion retailers in Australia. Showpo had about 110,000 branded searches, while Hello Molly had 74,000. Showpo made up 3.2% of all online fashion retailer searches we track, and Hello Molly accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about online fashion retailers, Showpo appeared in two of the four answers and Hello Molly in none.
Who do people search for more?
Showpo, about 49% more searches than Hello Molly
Who does AI mention more?
Showpo, mentioned in 2 of 4 answers, Hello Molly in 0
Who does AI recommend more?
Showpo, the only one of the two named
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Top online fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Showpo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hello Molly did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Iconic1st
Cotton On2nd
ASOS3rd
Country Road4th
Uniqlo5th
Dissh6th
Aje7th
White Fox Boutique8th- +2 more
- Showpo11th
- +1 more
Hello Molly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Iconic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Uniqlo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Country Road3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASOS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cotton On2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dissh2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aje2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Showpo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Princess Polly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hello Molly0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about online fashion retailers
4 answers
Asked ChatGPT
“Where should I shop for clothes online in Australia?”
Asked ChatGPT
“What are the best online fashion stores in Australia?”
Asked ChatGPT
“What's the best Australian online store for women's dresses?”
Searched Google, AI Overview
“womens clothing online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“online clothing stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Hello Molly or Showpo more popular in search?
This chart shows how often people search Google for Hello Molly and Showpo by name. Each line represents a brand's share of searches for all 13 online fashion retailers we track, month by month, from searches in Australia.
Share of searches by month for Showpo, Hello Molly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Hello Molly and Showpo comparison changed over the last 12 months?
3 findings
- Showpo was ahead of Hello Molly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hello Molly’s share of searches among online fashion retailers in Australia moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Showpo’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.2%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, Showpo lost share of searches among online fashion retailers in Australia, from 3.7% to 3.2%.
Hello Molly’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 1.2% to 2.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hello Molly’s and Showpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hello Molly
1 branded search term
- hello molly
Showpo
1 branded search term
- showpo
Other head-to-heads among online fashion retailers
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