Head & Shoulders vs Redken:Which is more popular?
In September 2026, Redken had more branded searches than Head & Shoulders among shampoo and haircare brands in Australia. Redken had about 12,100 branded searches, while Head & Shoulders had 6,600. Redken made up 8.9% of all shampoo and haircare brand searches we track, and Head & Shoulders accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Redken appeared in two of the five answers and Head & Shoulders in none.
Who do people search for more?
Redken, about 83% more searches than Head & Shoulders
Who does AI mention more?
Redken, mentioned in 2 of 5 answers, Head & Shoulders in 0
Who does AI recommend more?
Redken, the only one of the two named
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Head & Shoulders did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Olaplex1st- Redken2nd
Kérastase3rd
Pureology4th
Kevin.Murphy5th
OGX6th
Davroe7th
Moroccanoil–
Head & Shoulders–
Dove–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Head & Shoulders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo should I buy in Australia?”
Asked ChatGPT
“What are the best shampoo brands in Australia?”
Asked ChatGPT
“What's the best shampoo for dry, damaged hair?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Head & Shoulders or Redken more popular in search?
This chart shows how often people search Google for Head & Shoulders and Redken by name. Each line represents a brand's share of searches for all 15 shampoo and haircare brands we track, month by month, from searches in Australia.
Share of searches by month for Redken, Head & Shoulders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Redken | Moroccanoil | Head & Shoulders | Kevin.Murphy | OGX | Dove | Sukin | Davroe | Pantene | Pureology | TRESemmé | Herbal Essences | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 13.1% | 7.2% | 5.9% | 3.9% | 4.8% | 3.2% | 1.7% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.7% | 1.2% |
| Nov 2025 | 47.7% | 17.4% | 6.4% | 5.2% | 2.3% | 4.3% | 2.3% | 1.5% | 2.3% | 2.8% | 1.9% | 2.3% | 1.3% | 1% | 1.3% |
| Dec 2025 | 41.9% | 18.8% | 6.9% | 5.6% | 2.5% | 4.6% | 3% | 2% | 3% | 3% | 2% | 2.5% | 1.7% | 1.1% | 1.3% |
| Jan 2026 | 42% | 12.6% | 8.4% | 5.6% | 3.7% | 4.6% | 3.7% | 2.5% | 4.6% | 3.1% | 2.5% | 2.5% | 1.7% | 1.3% | 1.3% |
| Feb 2026 | 41.6% | 12.4% | 8.3% | 5.5% | 3.7% | 4.5% | 3.7% | 3% | 3.7% | 3.7% | 2.4% | 2.4% | 2% | 1.6% | 1.3% |
| Mar 2026 | 40.2% | 14.7% | 9.8% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 38.1% | 13.9% | 9.3% | 5.1% | 4.2% | 5.1% | 3.4% | 4.2% | 3.4% | 3.4% | 2.8% | 2.2% | 1.8% | 1.8% | 1.2% |
| May 2026 | 37.1% | 16.6% | 7.4% | 6.1% | 4% | 4.9% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jun 2026 | 37.1% | 13.6% | 9.1% | 6.1% | 4% | 4.9% | 4% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jul 2026 | 36.2% | 13.2% | 8.9% | 5.9% | 4% | 4.8% | 4.8% | 4% | 4% | 4% | 2.6% | 2.6% | 2.1% | 1.8% | 1.2% |
| Aug 2026 | 40.1% | 14.7% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.6% | 1.1% |
| Sep 2026 | 36.3% | 13.3% | 8.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4% | 4% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 1.2% |
How has the Head & Shoulders and Redken comparison changed over the last 12 months?
3 findings
- Redken was ahead of Head & Shoulders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia moved from 7.2% to 8.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for Australia shampoo and haircare brands in September 2026?
2 changes
In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%.
Estimated monthly branded searches for Head & Shoulders in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Head & Shoulders’ and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
1 branded search term
- head and shoulders
Redken
1 branded search term
- redken
Other head-to-heads among shampoo and haircare brands
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