Harmoney vs ING:Which is more popular?
In September 2026, Harmoney had more branded searches than ING among personal loan lenders in Australia. Harmoney had about 14,800 branded searches, while ING had 2,900. Harmoney made up 10.2% of all personal loan lender searches we track, and ING accounted for 2%. When we asked ChatGPT and Google AI Overviews about personal loan lenders, ING appeared in three of the five answers and Harmoney in two. ING was mentioned before Harmoney in two out of three answers.
Who do people search for more?
Harmoney, about 5 searches for every 1 for ING
Who does AI mention more?
ING, mentioned in 3 of 5 answers, Harmoney in 2
Who does AI recommend more?
ING, named ahead of Harmoney in 2 of 3 answers
Follow Harmoney vs ING and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top personal loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ING was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Harmoney was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ING was listed before Harmoney in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NOW Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OurMoneyMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harmoney2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latitude Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoneyMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wisr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal loan lenders
5 answers
Asked ChatGPT
“Which personal loan lender should I use in Australia?”
Asked ChatGPT
“What are the best personal loan lenders in Australia?”
Asked ChatGPT
“What's the best online personal loan in Australia for good credit?”
Searched Google, AI Overview
“personal loans”
Searched Google, AI Overview
“personal loan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Harmoney or ING more popular in search?
This chart shows how often people search Google for Harmoney and ING by name. Each line represents a brand's share of searches for all eight personal loan lenders we track, month by month, from searches in Australia.
Share of searches by month for Harmoney, ING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Latitude Financial | MoneyMe | Plenti | Harmoney | NOW Finance | OurMoneyMarket | Wisr | ING |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 17.1% | 17.1% | 11.4% | 9.3% | 7.6% | 6.4% | 2.8% |
| Nov 2025 | 37.4% | 15.6% | 15.6% | 10.4% | 8.5% | 5.7% | 4.7% | 2% |
| Dec 2025 | 43.5% | 12.3% | 15.1% | 10% | 8.2% | 5.5% | 3.8% | 1.6% |
| Jan 2026 | 41.1% | 11.5% | 14% | 9.4% | 9.4% | 7.7% | 5.2% | 1.8% |
| Feb 2026 | 38.3% | 12.9% | 15.8% | 10.5% | 8.6% | 7% | 4.8% | 2.1% |
| Mar 2026 | 35.4% | 14.6% | 17.8% | 9.7% | 9.7% | 6.5% | 4.4% | 1.9% |
| Apr 2026 | 36.7% | 15.1% | 15.1% | 10.1% | 10.1% | 6.7% | 4.6% | 1.6% |
| May 2026 | 41% | 14% | 14% | 9.3% | 9.3% | 6.2% | 4.3% | 1.8% |
| Jun 2026 | 37% | 15.2% | 18.6% | 8.3% | 8.3% | 6.8% | 3.8% | 2% |
| Jul 2026 | 33.5% | 13.5% | 20.2% | 9% | 9% | 7.4% | 5% | 2.2% |
| Aug 2026 | 33.1% | 16.4% | 16.4% | 10.9% | 8.9% | 7.3% | 4.9% | 2.1% |
| Sep 2026 | 37.2% | 15.3% | 15.3% | 10.2% | 8.4% | 6.8% | 4.7% | 2% |
How has the Harmoney and ING comparison changed over the last 12 months?
3 findings
- Harmoney was ahead of ING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harmoney’s share of searches among personal loan lenders in Australia moved from 11.4% to 10.2%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, ING’s share of searches among personal loan lenders in Australia moved from 2.8% to 2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia personal loan lenders in September 2026?
2 changes
In September 2026, Harmoney lost share of searches among personal loan lenders in Australia, from 10.9% to 10.2%.
Estimated monthly branded searches for ING in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harmoney’s and ING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among personal loan lenders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.