Brandwave

HammondCare vs Regis:Which is searched more in Australia?

In September 2026, Regis had more branded searches than HammondCare among aged care providers in Australia. Regis had about 6,600 branded searches, while HammondCare had 4,400. Regis made up 9.1% of all aged care provider searches we track, and HammondCare accounted for 6.1%.

Share of searches among aged care providers in Australia in September 2026Is HammondCare or Regis more popular in search?
HammondCare6.1%4.4K searches
vs
Regis9.1%6.6K searches

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Is HammondCare or Regis more popular in search?

Compare the residential aged care groups families choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HammondCare and Regis among aged care providers in Australia, by month

Share of searches by month for Regis, HammondCare. The figures are in the table below the chart.

View monthly share of searches table
MonthBolton ClarkeOpal HealthCareEstia HealthRegisArcareCatholic HealthcareHammondCareBupa
Oct 202531.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Nov 202530.7%11.2%16.7%11.2%7.5%9.1%7.5%6.1%
Dec 202535.2%10.5%15.7%10.5%7%8.6%5.7%7%
Jan 202631.1%11.4%17%11.4%7.6%9.3%6.2%6.2%
Feb 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
Mar 202631.9%17.4%14.3%9.5%6.4%7.8%6.4%6.4%
Apr 202631.7%11.6%17.3%11.6%7.7%7.7%6.3%6.3%
May 202630.9%13.8%16.8%11.3%7.5%7.5%6.1%6.1%
Jun 202630.9%13.8%13.8%11.3%7.5%7.5%9.2%6.1%
Jul 202627.9%12.4%15.2%10.2%15.2%6.8%6.8%5.5%
Aug 202630%13.4%16.3%10.9%7.3%8.9%7.3%5.9%
Sep 202630.7%20.5%13.7%9.1%7.5%7.5%6.1%5%

How has the HammondCare and Regis comparison changed over the last 12 months?

3 findings
  • Regis was ahead of HammondCare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HammondCare’s share of searches among aged care providers in Australia moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Regis’ share of searches among aged care providers in Australia moved from 11.6% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia aged care providers in September 2026?

2 changes
  1. In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%.

  2. In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HammondCare’s and Regis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HammondCare

1 branded search term

  • hammondcare

Regis

1 branded search term

  • regis aged care

How the Brand Demand Index is measured

Other head-to-heads among aged care providers

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