Brandwave

Great Southern Bank vs Macquarie Bank:Which is more popular?

In September 2026, Macquarie Bank had more branded searches than Great Southern Bank among banks in Australia. Macquarie Bank had about 201,000 branded searches, while Great Southern Bank had 135,000. Macquarie Bank made up 2.9% of all bank searches we track, and Great Southern Bank accounted for 2%. When we asked ChatGPT and Google AI Overviews about banks, Macquarie Bank appeared in four of the five answers and Great Southern Bank in one. Macquarie Bank was mentioned before Great Southern Bank in three out of four answers.

Among banks in Australia in September 2026

Who do people search for more?

Macquarie Bank, about 49% more searches than Great Southern Bank

Macquarie Bank 201K searchesGreat Southern Bank 135K searches

Who does AI mention more?

Macquarie Bank, mentioned in 4 of 5 answers, Great Southern Bank in 1

Macquarie Bank in 4 of 5Great Southern Bank in 1 of 5

Who does AI recommend more?

Macquarie Bank, named ahead of Great Southern Bank in 3 of 4 answers

Macquarie Bank first in 3Great Southern Bank first in 1

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macquarie Bank was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Great Southern Bank was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Macquarie Bank was listed before Great Southern Bank in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th
  10. Great Southern Bank10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Great Southern Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Great Southern Bank or Macquarie Bank more popular in search?

This chart shows how often people search Google for Great Southern Bank and Macquarie Bank by name. Each line represents a brand's share of searches for all 15 banks we track, month by month, from searches in Australia.

Great Southern Bank and Macquarie Bank among banks in Australia, by month

Share of searches by month for Macquarie Bank, Great Southern Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABSt.GeorgeBendigo BankBankwestMacquarie BankBOQGreat Southern BankSuncorp BankubankINGME BankUp
Oct 202526%17.6%17.6%15%5.3%4.3%2.9%2.9%2.9%1.6%1.1%0.87%0.73%1.1%0.39%
Nov 202524.1%18%18%15.4%5.4%4.4%3%3%3.3%1.6%1.1%0.73%0.67%0.89%0.4%
Dec 202525.2%18.9%18.9%13.2%5.7%4.6%2.5%2.5%3.1%1.7%1.1%0.76%0.54%0.93%0.34%
Jan 202625.4%19%19%13.3%5.7%3.8%2.5%2.5%3.1%1.7%0.94%0.94%0.64%0.94%0.42%
Feb 202626.4%16.1%19.8%13.8%5.9%4%2.7%2.7%2.6%1.8%1.2%0.98%0.66%0.98%0.44%
Mar 202624.2%18.2%18.2%15.5%5.4%4.5%3%2.4%3%2%1.1%0.9%0.61%0.73%0.4%
Apr 202621.9%19.9%19.9%13.9%6%4.9%2.7%2.7%3%1.8%0.98%0.8%0.55%0.66%0.36%
May 202621.6%19.7%19.7%13.8%5.9%4.8%2.6%3.2%3%1.8%1.2%0.97%0.66%0.65%0.43%
Jun 202622%20.1%20.1%14.1%6%4%2.7%2.7%3%1.8%0.99%0.99%0.55%0.54%0.36%
Jul 202622.3%20.3%20.3%14.2%5%4.1%2.7%2.7%3.1%1.8%1%0.82%0.58%0.55%0.37%
Aug 202624%16.1%19.8%16.7%4.9%4.9%2.7%2.7%3%1.8%0.98%0.98%0.66%0.53%0.44%
Sep 202624.1%17.8%17.8%15.3%5.4%4.4%2.9%2.9%2.9%2%1.3%1.1%0.87%0.59%0.48%

How has the Great Southern Bank and Macquarie Bank comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia banks in September 2026?

1 change

  1. In September 2026, Macquarie Bank rose from 9th to 8th among banks in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Great Southern Bank’s and Macquarie Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Great Southern Bank

1 branded search term

  • great southern bank

Macquarie Bank

1 branded search term

  • macquarie bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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