Go-To vs Ultra Violette:Which is more popular?
In September 2026, Go-To had more branded searches than Ultra Violette among skincare brands in Australia. Go-To had about 14,800 branded searches, while Ultra Violette had 8,100. Go-To made up 9.4% of all skincare brand searches we track, and Ultra Violette accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about skincare brands, Go-To appeared in four of the five answers and Ultra Violette in two. Go-To and Ultra Violette were each mentioned first in two of the four answers.
Who do people search for more?
Go-To, about 83% more searches than Ultra Violette
Who does AI mention more?
Go-To, mentioned in 4 of 5 answers, Ultra Violette in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Go-To was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ultra Violette was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Go-To and Ultra Violette were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Go-To1st
Aesop2nd
Alpha-H3rd
Ultra Violette4th
QV Skincare5th
Jurlique6th
Sukin7th
Bondi Sands–
Naked Sundays–
Frank Body–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which Australian skincare brand should I try?”
Asked ChatGPT
“What are the best Australian skincare brands?”
Asked ChatGPT
“What's the best Australian skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skincare australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Go-To or Ultra Violette more popular in search?
This chart shows how often people search Google for Go-To and Ultra Violette by name. Each line represents a brand's share of searches for all ten skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Go-To, Ultra Violette. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Bondi Sands | Go-To | Jurlique | Sukin | Ultra Violette | Naked Sundays | QV Skincare | Frank Body | Alpha-H |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 11.6% | 7.7% | 7.7% | 4.2% | 6.3% | 5.2% | 3.1% | 4.2% | 2.8% |
| Nov 2025 | 55% | 7.4% | 9% | 9% | 3.3% | 2.2% | 6% | 1.7% | 4% | 2.2% |
| Dec 2025 | 55.9% | 7.5% | 9.2% | 9.2% | 3.4% | 1.8% | 5% | 2.1% | 4.1% | 1.8% |
| Jan 2026 | 48.8% | 9.8% | 9.8% | 8% | 5.3% | 2.9% | 4.3% | 3.3% | 4.3% | 3.6% |
| Feb 2026 | 53.4% | 8.7% | 8.7% | 8.7% | 4.8% | 2.1% | 3.9% | 3.1% | 3.9% | 2.6% |
| Mar 2026 | 50.5% | 8.3% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 3% | 4.5% | 3.7% |
| Apr 2026 | 51.2% | 8.4% | 10.2% | 8.4% | 5.6% | 2% | 3.7% | 3.7% | 3.7% | 3% |
| May 2026 | 51.5% | 8.4% | 10.3% | 8.4% | 4.6% | 2.5% | 3.1% | 3.6% | 4.6% | 3.1% |
| Jun 2026 | 48.5% | 7.9% | 11.9% | 7.9% | 5.3% | 1.9% | 5.3% | 3.4% | 4.3% | 3.5% |
| Jul 2026 | 51% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 3% | 4.2% | 4.5% | 2.5% |
| Aug 2026 | 53.4% | 8.7% | 8.7% | 7.1% | 5.8% | 2.1% | 3.9% | 3.6% | 3.9% | 2.6% |
| Sep 2026 | 47.2% | 11.5% | 9.4% | 7.7% | 5.2% | 5.2% | 4.2% | 3.8% | 3.4% | 2.3% |
How has the Go-To and Ultra Violette comparison changed over the last 12 months?
3 findings
- Go-To was ahead of Ultra Violette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Go-To’s share of searches among skincare brands in Australia moved from 7.7% to 9.4%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Ultra Violette’s share of searches among skincare brands in Australia moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for Australia skincare brands in September 2026?
2 changes
In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.
In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Go-To’s and Ultra Violette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go-To
2 branded search terms
- go to skincare
- go-to skincare
Ultra Violette
1 branded search term
- ultra violette
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