Brandwave

Geely vs Land Rover:Which is more popular?

In September 2026, Geely had more branded searches than Land Rover among car brands in Australia. Geely had about 157,000 branded searches, while Land Rover had 106,000. Geely made up 2.4% of all car brand searches we track, and Land Rover accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about car brands, Geely appeared in one of the five answers and Land Rover in none.

Among car brands in Australia in September 2026

Who do people search for more?

Geely, about 48% more searches than Land Rover

Geely 157K searchesLand Rover 106K searches

Who does AI mention more?

Geely, mentioned in 1 of 5 answers, Land Rover in 0

Geely in 1 of 5Land Rover in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Geely was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Land Rover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. Nissan9th
  10. +6 more
  11. Land Rover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Geely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Land Rover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Geely or Land Rover more popular in search?

This chart shows how often people search Google for Geely and Land Rover by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Geely and Land Rover among car brands in Australia, by month

Share of searches by month for Geely, Land Rover. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiLand Rover
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%1.7%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%1.8%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%1.9%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%1.7%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%1.7%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%1.5%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%1.6%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%1.5%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%1.6%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%1.7%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%1.7%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%1.6%

How has the Geely and Land Rover comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Geely took it in August 2026.
  • Across the 12 months ending September 2026, Geely’s share of searches among car brands in Australia moved from 0.48% to 2.4%, and its estimated monthly branded searches moved from 33.7K to 157K.
  • Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in Australia moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 119K to 106K.

How did search popularity change for Australia car brands in September 2026?

2 changes
  1. In September 2026, Geely overtook Suzuki and Volkswagen to rank 14th among car brands in Australia, with 2.4% of the searches.

  2. Estimated monthly branded searches for Land Rover in Australia fell 10.8% over 12 measured months, from 119K to 106K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Geely’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Geely

2 branded search terms

  • geely
  • geely cars

Land Rover

6 branded search terms

  • land rover
  • land rover defender
  • land rover discovery
  • land rover evoque
  • range rover
  • range rover sport

How the Brand Demand Index is measured

Other head-to-heads among car brands

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