Brandwave

Geely vs Lamborghini:Which is more popular?

In September 2026, Geely had more branded searches than Lamborghini among car brands in Australia. Geely had about 157,000 branded searches, while Lamborghini had 124,000. Geely made up 2.4% of all car brand searches we track, and Lamborghini accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about car brands, Geely and Lamborghini each appeared in one of the five answers.

Among car brands in Australia in September 2026

Who do people search for more?

Geely, about 27% more searches than Lamborghini

Geely 157K searchesLamborghini 124K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Geely in 1 of 5Lamborghini in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Geely and Lamborghini were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. Nissan9th
  10. +2 more
  11. Lamborghini12th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Geely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamborghini1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+6 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Geely or Lamborghini more popular in search?

This chart shows how often people search Google for Geely and Lamborghini by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Geely and Lamborghini among car brands in Australia, by month

Share of searches by month for Geely, Lamborghini. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiLamborghini
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%1.9%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%1.9%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%2.1%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%1.8%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%1.9%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%1.6%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%1.7%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%1.8%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%1.9%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%1.6%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%1.8%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%1.9%

How has the Geely and Lamborghini comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Geely took it in August 2026.
  • Across the 12 months ending September 2026, Geely’s share of searches among car brands in Australia moved from 0.48% to 2.4%, and its estimated monthly branded searches moved from 33.7K to 157K.
  • Across the 12 months ending September 2026, Lamborghini’s share of searches among car brands in Australia held steady at 1.9%, and its estimated monthly branded searches moved from 135K to 124K.

How did search popularity change for Australia car brands in September 2026?

1 change
  1. In September 2026, Geely overtook Suzuki and Volkswagen to rank 14th among car brands in Australia, with 2.4% of the searches.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Geely’s and Lamborghini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Geely

2 branded search terms

  • geely
  • geely cars

Lamborghini

6 branded search terms

  • lamborghini
  • lamborghini aventador
  • lamborghini cars
  • lamborghini huracan
  • lamborghini revuelto
  • lamborghini urus

How the Brand Demand Index is measured

Other head-to-heads among car brands

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