Brandwave

Garmin vs Huawei:Which is more popular?

In September 2026, Garmin had more branded searches than Huawei among smartwatch and fitness tracker brands in Australia. Garmin had about 90,500 branded searches, while Huawei had 4,400. Garmin made up 14.9% of all smartwatch and fitness tracker brand searches we track, and Huawei accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Garmin appeared in all five answers and Huawei in none.

Among smartwatch and fitness tracker brands in Australia in September 2026

Who do people search for more?

Garmin, about 21 searches for every 1 for Huawei

Garmin 90.5K searchesHuawei 4.4K searches

Who does AI mention more?

Garmin, mentioned in every answer we collected

Garmin in 5 of 5Huawei in 0 of 5

Who does AI recommend more?

Garmin, the only one of the two named

Garmin first in 5Huawei never named

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Huawei did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Samsung Galaxy Watch3rd
  4. Fitbit4th
  5. Amazfit5th
  6. Oura–
  7. WHOOP–
  8. COROS–
  9. Huawei–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch and fitness tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Garmin or Huawei more popular in search?

This chart shows how often people search Google for Garmin and Huawei by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.

Garmin and Huawei among smartwatch and fitness tracker brands in Australia, by month

Share of searches by month for Garmin, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchOuraGarminFitbitSamsung Galaxy WatchWHOOPAmazfitCOROSHuaweiPolar
Oct 202549.9%12.3%15%10%7.5%2.5%1.1%0.59%0.89%0.26%
Nov 202549.8%14.9%14.9%8.2%7.5%2.5%0.89%0.39%0.73%0.26%
Dec 202548.5%17.8%14.5%8%6.3%2.9%0.87%0.32%0.71%0.17%
Jan 202641.7%18.6%15.3%10.2%6.6%4.6%1.4%0.49%0.75%0.27%
Feb 202644.5%16.4%16.4%9%7.1%4%1.2%0.53%0.8%0.22%
Mar 202642.8%19.3%15.8%8.6%6.8%3.9%1.2%0.62%0.77%0.21%
Apr 202641.1%22.5%15.1%8.3%6.2%3.7%1.3%0.74%0.74%0.27%
May 202639%21.3%14.3%11.7%6.2%4.3%1.3%0.7%0.85%0.25%
Jun 202637.6%25.2%13.8%11.3%6%3.4%1.2%0.54%0.67%0.19%
Jul 202637.9%25.4%13.9%9.3%7.4%3.4%1.2%0.55%0.68%0.17%
Aug 202636.7%24.6%16.4%9%6.7%4%0.98%0.66%0.66%0.15%
Sep 202640.5%22.2%14.9%10%6.1%3.7%1.1%0.72%0.72%0.16%

How has the Garmin and Huawei comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?

1 change
  1. In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Garmin’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

1 branded search term

  • garmin watch

Huawei

1 branded search term

  • huawei watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch and fitness tracker brands

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