Foxtel vs Prime Video:Which is more popular?
In September 2026, Prime Video had more branded searches than Foxtel among streaming services in Australia. Prime Video had about 478,000 branded searches, while Foxtel had 135,000. Prime Video made up 17% of all streaming service searches we track, and Foxtel accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about streaming services, Prime Video appeared in all five answers and Foxtel in one. Prime Video was mentioned before Foxtel in every answer.
Who do people search for more?
Prime Video, about 4 searches for every 1 for Foxtel
Who does AI mention more?
Prime Video, mentioned in every answer we collected
Who does AI recommend more?
Prime Video, named ahead of Foxtel in every answer
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prime Video appeared in all five answers. Foxtel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Prime Video was listed before Foxtel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Netflix1st- Prime Video2nd
Disney+3rd
Stan4th
Binge5th
Paramount+6th
Kayo Sports7th
BritBox8th
Foxtel9th
hayu10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kayo Sports3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paramount+2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BritBox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- hayu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxtel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I subscribe to in Australia?”
Asked ChatGPT
“What are the best streaming services in Australia?”
Asked ChatGPT
“What's the best value streaming service in Australia?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“streaming service”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Foxtel or Prime Video more popular in search?
This chart shows how often people search Google for Foxtel and Prime Video by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from searches in Australia.
Share of searches by month for Prime Video, Foxtel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Prime Video | Kayo Sports | Disney+ | Paramount+ | Foxtel | BritBox | Stan | hayu | Binge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.1% | 15.8% | 10.2% | 6.8% | 4.6% | 2.5% | 0.42% | 0.92% | 0.08% |
| Nov 2025 | 42.5% | 16.6% | 13.3% | 10.5% | 8.6% | 4.7% | 2.1% | 0.7% | 0.94% | 0.1% |
| Dec 2025 | 48% | 13.1% | 12.2% | 11.8% | 6.4% | 4.3% | 2.4% | 0.85% | 0.87% | 0.08% |
| Jan 2026 | 47% | 15.8% | 9.7% | 9.4% | 9.4% | 4.2% | 2.3% | 1.2% | 0.85% | 0.09% |
| Feb 2026 | 43.4% | 17% | 15.5% | 8.8% | 5.9% | 4.8% | 2.2% | 1.4% | 0.96% | 0.1% |
| Mar 2026 | 40.6% | 13.6% | 23% | 8.1% | 6.7% | 4.5% | 1.6% | 1% | 0.73% | 0.09% |
| Apr 2026 | 40.3% | 16.6% | 17.6% | 9.9% | 6.6% | 4.5% | 2% | 1.2% | 1.1% | 0.08% |
| May 2026 | 37.8% | 19.1% | 16.5% | 9.3% | 7.6% | 4.2% | 2.3% | 2% | 1% | 0.08% |
| Jun 2026 | 39.6% | 19% | 14.2% | 9.8% | 8% | 4.4% | 2% | 2.1% | 0.88% | 0.08% |
| Jul 2026 | 42.1% | 17.4% | 13.2% | 10.4% | 6.9% | 4.7% | 2.1% | 2.2% | 0.94% | 0.09% |
| Aug 2026 | 41.9% | 17.3% | 12.2% | 12.6% | 6.9% | 3.8% | 2.1% | 2.2% | 0.93% | 0.1% |
| Sep 2026 | 43.5% | 17% | 12.7% | 10.7% | 7.2% | 4.8% | 1.8% | 1.3% | 0.97% | 0.09% |
How has the Foxtel and Prime Video comparison changed over the last 12 months?
3 findings
- Prime Video was ahead of Foxtel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia moved from 17.1% to 17%, and its estimated monthly branded searches moved from 503K to 478K.
How did search popularity change for Australia streaming services in September 2026?
2 changes
In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Foxtel’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtel
1 branded search term
- foxtel
Prime Video
2 branded search terms
- amazon prime video
- prime video
Other head-to-heads among streaming services
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