Brandwave

Fox ESS vs Sungrow:Which is more popular?

In September 2026, Fox ESS had more branded searches than Sungrow among home battery brands in Australia. Fox ESS had about 4,300 branded searches, while Sungrow had 3,600. Fox ESS made up 13.4% of all home battery brand searches we track, and Sungrow accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about home battery brands, Sungrow appeared in four of the five answers and Fox ESS in none.

Among home battery brands in Australia in September 2026

Who do people search for more?

Fox ESS, about 19% more searches than Sungrow

Fox ESS 4.3K searchesSungrow 3.6K searches

Who does AI mention more?

Sungrow, mentioned in 4 of 5 answers, Fox ESS in 0

Sungrow in 4 of 5Fox ESS in 0 of 5

Who does AI recommend more?

Sungrow, the only one of the two named

Sungrow first in 4Fox ESS never named

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Top home battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sungrow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox ESS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla1st
  2. Sungrow2nd
  3. BYD3rd
  4. Sigenergy4th
  5. GoodWe5th
  6. AlphaESS6th
  7. SolarEdge7th
  8. Enphase8th
  9. Fox ESS–
  10. Redback Technologies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sigenergy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodWe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BYD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AlphaESS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SolarEdge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enphase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox ESS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redback Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Fox ESS or Sungrow more popular in search?

This chart shows how often people search Google for Fox ESS and Sungrow by name. Each line represents a brand's share of searches for all ten home battery brands we track, month by month, from searches in Australia.

Fox ESS and Sungrow among home battery brands in Australia, by month

Share of searches by month for Fox ESS, Sungrow. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyGoodWeFox ESSSungrowAlphaESSTeslaBYDRedback TechnologiesSolarEdgeEnphase
Oct 202528.6%5.7%19.6%15.6%10.4%8.5%3.1%2.4%3.8%2.4%
Nov 202529.1%5.7%19.3%15.9%10.6%8.6%2.6%2.6%3.1%2.6%
Dec 202524.9%9%16.3%16.6%11.1%9%3.3%2.5%4%3.3%
Jan 202622.6%12.3%20.5%15%8.2%8.2%3.6%3%3.6%3%
Feb 202622%14.7%21.8%14.7%8%8%3.6%2.2%2.9%2.2%
Mar 202617.2%17.2%23.4%14.1%6.3%11.5%4.2%1.7%2.8%1.7%
Apr 202618.8%18.8%20.9%12.5%10.2%8.3%3.6%2.5%2.5%1.9%
May 202623.6%15.8%16.9%12.8%10.5%8.5%3.8%2.9%2.6%2.6%
Jun 202622.1%18.1%14.4%12%9.7%9.7%3.3%4.4%3.3%2.9%
Jul 202625.8%21%13.7%11.5%7.6%9.2%2.8%3.2%2.8%2.3%
Aug 202624.8%20.2%13.1%11%8.9%11%3.1%3.1%2.7%2.2%
Sep 202625.3%20.6%13.4%11.3%9.1%9.1%3.1%3.1%2.8%2.3%

How has the Fox ESS and Sungrow comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sungrow took it in December 2025, Fox ESS took it in January 2026.
  • Across the 12 months ending September 2026, Fox ESS’s share of searches among home battery brands in Australia moved from 19.6% to 13.4%, and its estimated monthly branded searches moved from 8.3K to 4.3K.
  • Across the 12 months ending September 2026, Sungrow’s share of searches among home battery brands in Australia moved from 15.6% to 11.3%, and its estimated monthly branded searches moved from 6.6K to 3.6K.

How did search popularity change for Australia home battery brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Fox ESS in Australia fell 48.2% over 12 measured months, from 8.3K to 4.3K in September 2026.

  2. Estimated monthly branded searches for Sungrow in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fox ESS’s and Sungrow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox ESS

2 branded search terms

  • fox ess
  • fox ess battery

Sungrow

1 branded search term

  • sungrow battery

How the Brand Demand Index is measured

Other head-to-heads among home battery brands

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