Flooring Xtra vs Havwoods:Which is more popular?
In September 2026, Flooring Xtra had more branded searches than Havwoods among flooring retailers in Australia. Flooring Xtra had about 8,100 branded searches, while Havwoods had 1,900. Flooring Xtra made up 9.9% of all flooring retailer searches we track, and Havwoods accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about flooring retailers, Havwoods appeared in two of the four answers and Flooring Xtra in one. Havwoods was mentioned before Flooring Xtra in two out of three answers.
Who do people search for more?
Flooring Xtra, about 4 searches for every 1 for Havwoods
Who does AI mention more?
Havwoods, mentioned in 2 of 4 answers, Flooring Xtra in 1
Who does AI recommend more?
Havwoods, named ahead of Flooring Xtra in 2 of 3 answers
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Top flooring retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Havwoods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Flooring Xtra was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Havwoods was listed before Flooring Xtra in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Choices Flooring1st
Andersens2nd
National Tiles3rd
Carpet Court4th- Havwoods5th
- Flooring Xtra6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about flooring retailers
4 answers
Asked ChatGPT
“Where should I buy new flooring in Australia?”
Asked ChatGPT
“What are the best flooring stores in Australia?”
Asked ChatGPT
“Which flooring retailer in Australia is best for carpet?”
Searched Google, AI Overview
“flooring”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“carpet”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Flooring Xtra or Havwoods more popular in search?
This chart shows how often people search Google for Flooring Xtra and Havwoods by name. Each line represents a brand's share of searches for all six flooring retailers we track, month by month, from searches in Australia.
Share of searches by month for Flooring Xtra, Havwoods. The figures are in the table below the chart.
View monthly share of searches table
| Month | National Tiles | Carpet Court | Choices Flooring | Flooring Xtra | Andersens | Havwoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.4% | 11.8% | 9.6% | 1.6% | 2.3% |
| Nov 2025 | 49.4% | 27% | 12.1% | 8.1% | 1.6% | 1.9% |
| Dec 2025 | 46.4% | 31.1% | 11.3% | 7.6% | 1.8% | 1.8% |
| Jan 2026 | 44.4% | 29.7% | 13.3% | 8.9% | 2.1% | 1.8% |
| Feb 2026 | 45.5% | 30.4% | 11.1% | 9.1% | 1.8% | 2.1% |
| Mar 2026 | 44.1% | 29.5% | 13.2% | 8.8% | 1.7% | 2.6% |
| Apr 2026 | 40.7% | 33.3% | 12.2% | 10% | 1.6% | 2.3% |
| May 2026 | 40.4% | 33.1% | 12.1% | 9.9% | 1.6% | 2.9% |
| Jun 2026 | 37.6% | 37.6% | 11.3% | 9.2% | 2.2% | 2.2% |
| Jul 2026 | 40.1% | 32.8% | 12% | 9.8% | 2.9% | 2.3% |
| Aug 2026 | 44.2% | 29.6% | 10.8% | 10.8% | 2.6% | 2.1% |
| Sep 2026 | 40.4% | 33% | 12.1% | 9.9% | 2.3% | 2.3% |
How has the Flooring Xtra and Havwoods comparison changed over the last 12 months?
3 findings
- Flooring Xtra was ahead of Havwoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flooring Xtra’s share of searches among flooring retailers in Australia moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Havwoods’ share of searches among flooring retailers in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia flooring retailers in September 2026?
2 changes
In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%.
Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flooring Xtra’s and Havwoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flooring Xtra
1 branded search term
- flooring xtra
Havwoods
1 branded search term
- havwoods
Other head-to-heads among flooring retailers
- National Tiles vs Carpet Court: compare popularity
- National Tiles vs Choices Flooring: compare popularity
- National Tiles vs Flooring Xtra: compare popularity
- National Tiles vs Andersens: compare popularity
- Carpet Court vs Choices Flooring: compare popularity
- Carpet Court vs Flooring Xtra: compare popularity
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