Flight Centre vs Webjet:Which is more popular?
In September 2026, Webjet had more branded searches than Flight Centre among online travel agencies in Australia. Webjet had about 673,000 branded searches, while Flight Centre had 550,000. Webjet made up 20.7% of all online travel agency searches we track, and Flight Centre accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about online travel agencies, Flight Centre and Webjet each appeared in three of the five answers. Webjet was mentioned before Flight Centre in two out of three answers that named either.
Who do people search for more?
Webjet, about 22% more searches than Flight Centre
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Webjet, named ahead of Flight Centre in 2 of 3 answers
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Top online travel agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Flight Centre and Webjet were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Webjet was listed before Flight Centre in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skyscanner1st
Expedia2nd- Webjet3rd
Flight Centre3rd
Booking.com3rd
Luxury Escapes6th
Agoda7th
Trip.com8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Webjet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flight Centre3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Expedia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skyscanner2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Booking.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luxury Escapes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online travel agencies
5 answers
Asked ChatGPT
“Where should I book flights and hotels in Australia?”
Asked ChatGPT
“What are the best travel booking sites in Australia?”
Asked ChatGPT
“What's the best site in Australia for booking a holiday package?”
Searched Google, AI Overview
“travel agency”
Searched Google, AI Overview
“holiday packages”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Flight Centre or Webjet more popular in search?
This chart shows how often people search Google for Flight Centre and Webjet by name. Each line represents a brand's share of searches for all eight online travel agencies we track, month by month, from searches in Australia.
Share of searches by month for Webjet, Flight Centre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skyscanner | Webjet | Flight Centre | Booking.com | Luxury Escapes | Agoda | Expedia | Trip.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 23.8% | 19.5% | 5.8% | 7.1% | 3.9% | 3.9% | 0.64% |
| Nov 2025 | 37.2% | 20.5% | 20.5% | 6.1% | 7.5% | 3.4% | 4.1% | 0.68% |
| Dec 2025 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| Jan 2026 | 38.8% | 21.3% | 17.4% | 6.4% | 7.8% | 3.5% | 4.3% | 0.57% |
| Feb 2026 | 38.1% | 21% | 17.2% | 7.7% | 7.7% | 3.4% | 4.2% | 0.57% |
| Mar 2026 | 42.1% | 18.9% | 18.9% | 6.9% | 5.6% | 3.1% | 3.8% | 0.76% |
| Apr 2026 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| May 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jun 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jul 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Aug 2026 | 37.7% | 20.8% | 17% | 7.6% | 7.6% | 4.2% | 4.2% | 1% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 7.6% | 7.6% | 4.2% | 4.2% | 1.2% |
How has the Flight Centre and Webjet comparison changed over the last 12 months?
3 findings
- Webjet was ahead of Flight Centre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flight Centre’s share of searches among online travel agencies in Australia moved from 19.5% to 16.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Webjet’s share of searches among online travel agencies in Australia moved from 23.8% to 20.7%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for Australia online travel agencies in September 2026?
2 changes
Estimated monthly branded searches for Flight Centre in Australia fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Estimated monthly branded searches for Webjet in Australia fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flight Centre’s and Webjet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Centre
1 branded search term
- flight centre
Webjet
1 branded search term
- webjet
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