Booking.com vs Webjet:Which is more popular?
In September 2026, Webjet had more branded searches than Booking.com among online travel agencies in Australia. Webjet had about 673,000 branded searches, while Booking.com had 246,000. Webjet made up 20.7% of all online travel agency searches we track, and Booking.com accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about online travel agencies, Webjet appeared in three of the five answers and Booking.com in two. Booking.com and Webjet were each mentioned first in two of the four answers.
Who do people search for more?
Webjet, about 3 searches for every 1 for Booking.com
Who does AI mention more?
Webjet, mentioned in 3 of 5 answers, Booking.com in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top online travel agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Webjet was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Booking.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Booking.com and Webjet were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skyscanner1st
Expedia2nd- Webjet3rd
Flight Centre3rd
Booking.com3rd
Luxury Escapes6th
Agoda7th
Trip.com8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Webjet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flight Centre3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Expedia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skyscanner2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Booking.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luxury Escapes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online travel agencies
5 answers
Asked ChatGPT
“Where should I book flights and hotels in Australia?”
Asked ChatGPT
“What are the best travel booking sites in Australia?”
Asked ChatGPT
“What's the best site in Australia for booking a holiday package?”
Searched Google, AI Overview
“travel agency”
Searched Google, AI Overview
“holiday packages”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Booking.com or Webjet more popular in search?
This chart shows how often people search Google for Booking.com and Webjet by name. Each line represents a brand's share of searches for all eight online travel agencies we track, month by month, from searches in Australia.
Share of searches by month for Webjet, Booking.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skyscanner | Webjet | Flight Centre | Booking.com | Luxury Escapes | Agoda | Expedia | Trip.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 23.8% | 19.5% | 5.8% | 7.1% | 3.9% | 3.9% | 0.64% |
| Nov 2025 | 37.2% | 20.5% | 20.5% | 6.1% | 7.5% | 3.4% | 4.1% | 0.68% |
| Dec 2025 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| Jan 2026 | 38.8% | 21.3% | 17.4% | 6.4% | 7.8% | 3.5% | 4.3% | 0.57% |
| Feb 2026 | 38.1% | 21% | 17.2% | 7.7% | 7.7% | 3.4% | 4.2% | 0.57% |
| Mar 2026 | 42.1% | 18.9% | 18.9% | 6.9% | 5.6% | 3.1% | 3.8% | 0.76% |
| Apr 2026 | 41.2% | 18.6% | 18.6% | 6.8% | 6.8% | 3.7% | 3.7% | 0.75% |
| May 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jun 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Jul 2026 | 38% | 21% | 17.1% | 7.7% | 7.7% | 3.4% | 4.2% | 0.85% |
| Aug 2026 | 37.7% | 20.8% | 17% | 7.6% | 7.6% | 4.2% | 4.2% | 1% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 7.6% | 7.6% | 4.2% | 4.2% | 1.2% |
How has the Booking.com and Webjet comparison changed over the last 12 months?
3 findings
- Webjet was ahead of Booking.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booking.com’s share of searches among online travel agencies in Australia moved from 5.8% to 7.6%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Webjet’s share of searches among online travel agencies in Australia moved from 23.8% to 20.7%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for Australia online travel agencies in September 2026?
2 changes
Estimated monthly branded searches for Booking.com in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Webjet in Australia fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booking.com’s and Webjet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booking.com
1 branded search term
- booking.com
Webjet
1 branded search term
- webjet
Other head-to-heads among online travel agencies
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