Finlandia vs Ketel One:Which is more popular?
In September 2026, Ketel One had more branded searches than Finlandia among vodka brands in Australia. Ketel One had about 720 branded searches, while Finlandia had 390. Ketel One made up 1.2% of all vodka brand searches we track, and Finlandia accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about vodka brands, Ketel One appeared in three of the four answers and Finlandia in two. Ketel One was mentioned before Finlandia in every answer that named either.
Who do people search for more?
Ketel One, about 85% more searches than Finlandia
Who does AI mention more?
Ketel One, mentioned in 3 of 4 answers, Finlandia in 2
Who does AI recommend more?
Ketel One, named ahead of Finlandia in 3 of 3 answers
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Top vodka brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ketel One was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Finlandia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ketel One was listed before Finlandia in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Absolut4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Grey Goose4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Ketel One3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Smirnoff2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Haku2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Finlandia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Russian Standard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Skyy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vodka brands
4 answers
Asked ChatGPT
“Which vodka should I buy in Australia?”
Asked ChatGPT
“What are the best vodka brands?”
Asked ChatGPT
“What's the best vodka for cocktails?”
Searched Google, AI Overview
“vodka”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vodka”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Finlandia or Ketel One more popular in search?
This chart shows how often people search Google for Finlandia and Ketel One by name. Each line represents a brand's share of searches for all 11 vodka brands we track, month by month, from searches in Australia.
Share of searches by month for Ketel One, Finlandia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Absolut | Grey Goose | Smirnoff | Belvedere | Haku | Skyy | Cîroc | Ketel One | Russian Standard | Stolichnaya | Finlandia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.2% | 21.1% | 14% | 4% | 4% | 2.8% | 1.5% | 1.3% | 1.3% | 1.3% |
| Nov 2025 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.3% | 2.3% | 1.6% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 26.6% | 21.7% | 14.5% | 17.8% | 4.3% | 4.3% | 5.3% | 1.1% | 1.3% | 1.9% | 1.3% |
| Jan 2026 | 26.6% | 21.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.9% | 1.6% | 1.1% | 1.6% | 1.3% |
| Feb 2026 | 30.7% | 16.8% | 16.8% | 20.6% | 3.3% | 4.1% | 2.5% | 1.2% | 1.5% | 1.5% | 0.99% |
| Mar 2026 | 32.4% | 17.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.2% | 1.1% | 1.3% | 1.1% | 1.1% |
| Apr 2026 | 32% | 17.5% | 17.5% | 17.5% | 3.5% | 5.2% | 2.2% | 1.3% | 1% | 1% | 1.3% |
| May 2026 | 30.9% | 20.7% | 16.9% | 16.9% | 3.3% | 4% | 2.1% | 1.5% | 1.5% | 1.2% | 1% |
| Jun 2026 | 36.7% | 16.4% | 16.4% | 16.4% | 3.2% | 3.9% | 2% | 1.2% | 1.8% | 1.2% | 0.79% |
| Jul 2026 | 35.5% | 19.4% | 15.9% | 15.9% | 3.1% | 3.7% | 1.7% | 1.2% | 1.7% | 0.94% | 0.94% |
| Aug 2026 | 35.3% | 19.3% | 15.8% | 15.8% | 3.1% | 3.7% | 2% | 1.2% | 1.7% | 1.2% | 0.94% |
| Sep 2026 | 37.2% | 20.3% | 16.6% | 13.6% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% | 0.8% | 0.65% |
How has the Finlandia and Ketel One comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Finlandia took it in December 2025, Ketel One took it in January 2026.
- Across the 12 months ending September 2026, Finlandia’s share of searches among vodka brands in Australia moved from 1.3% to 0.65%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Ketel One’s share of searches among vodka brands in Australia moved from 1.5% to 1.2%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for Australia vodka brands in September 2026?
2 changes
In September 2026, Ketel One rose from 9th to 8th among vodka brands in Australia.
Estimated monthly branded searches for Finlandia in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finlandia’s and Ketel One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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