Fenty Beauty vs MECCA MAX:Which is more popular?
In September 2026, Fenty Beauty had more branded searches than MECCA MAX among makeup brands in Australia. Fenty Beauty had about 9,900 branded searches, while MECCA MAX had 2,900. Fenty Beauty made up 4.2% of all makeup brand searches we track, and MECCA MAX accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about makeup brands, Fenty Beauty and MECCA MAX each appeared in three of the five answers. Fenty Beauty was mentioned before MECCA MAX in two out of three answers that named either.
Who do people search for more?
Fenty Beauty, about 3 searches for every 1 for MECCA MAX
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fenty Beauty, named ahead of MECCA MAX in 2 of 3 answers
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Top makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenty Beauty and MECCA MAX were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fenty Beauty was listed before MECCA MAX in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Charlotte Tilbury1st
NARS2nd- Fenty Beauty3rd
MAC4th
MCoBeauty5th
MECCA MAX6th
Rare Beauty7th
Nude by Nature8th
Maybelline9th
Too Faced10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nude by Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ere Perez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brands
5 answers
Asked ChatGPT
“What are the best makeup brands in Australia?”
Asked ChatGPT
“Which Australian makeup brand is best for everyday wear?”
Asked ChatGPT
“What's the best drugstore foundation in Australia?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fenty Beauty or MECCA MAX more popular in search?
This chart shows how often people search Google for Fenty Beauty and MECCA MAX by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.
Share of searches by month for Fenty Beauty, MECCA MAX. The figures are in the table below the chart.
View monthly share of searches table
| Month | MCoBeauty | Charlotte Tilbury | Maybelline | Huda Beauty | MAC | Rare Beauty | Fenty Beauty | e.l.f. Cosmetics | Napoleon Perdis | Nude by Nature | NARS | Ere Perez | MECCA MAX | Too Faced | INIKA Organic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 15% | 8.2% | 8.2% | 6.1% | 6.7% | 5.5% | 3% | 3% | 3% | 3.7% | 1.1% | 1.3% | 1.1% | 0.89% |
| Nov 2025 | 27.1% | 18.2% | 4.5% | 22.1% | 5.8% | 5.4% | 3.6% | 1.6% | 2.4% | 2% | 3.6% | 1.1% | 0.88% | 0.88% | 0.88% |
| Dec 2025 | 35.8% | 19.7% | 5.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.4% | 2.2% | 2.6% | 3.2% | 0.94% | 1.4% | 0.94% | 0.78% |
| Jan 2026 | 33.3% | 14.9% | 8.1% | 12.2% | 5.3% | 6.7% | 4.5% | 2.5% | 2.4% | 3% | 3% | 1.3% | 1.1% | 1.1% | 0.72% |
| Feb 2026 | 31.9% | 14.3% | 9.6% | 9.6% | 6.2% | 7.8% | 4.3% | 2.2% | 2.3% | 3.5% | 3.5% | 1.5% | 1.5% | 1% | 0.84% |
| Mar 2026 | 38% | 13.9% | 9.3% | 6.2% | 6.9% | 6.2% | 4.2% | 2.2% | 2.3% | 3.4% | 3.4% | 1.2% | 1% | 1% | 0.8% |
| Apr 2026 | 30.8% | 16.8% | 9.2% | 7.5% | 6% | 6.2% | 5% | 2.9% | 2.7% | 4.1% | 3.4% | 1.5% | 1.5% | 1.2% | 1.2% |
| May 2026 | 29.7% | 16.3% | 8.9% | 8.9% | 7% | 5.9% | 5.9% | 3.1% | 2.7% | 3.2% | 3.2% | 1.4% | 1.2% | 1.2% | 1.2% |
| Jun 2026 | 30.9% | 20.7% | 9.3% | 7.6% | 6% | 4.1% | 4.1% | 2.7% | 3.4% | 3.4% | 2.8% | 2.3% | 0.79% | 0.79% | 1.2% |
| Jul 2026 | 30% | 20% | 9% | 7.3% | 6.7% | 6% | 4% | 4.7% | 2.2% | 3.3% | 2.7% | 1.5% | 0.97% | 0.97% | 0.77% |
| Aug 2026 | 34.8% | 15.6% | 8.5% | 7% | 7.4% | 4.6% | 4.6% | 3.6% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% | 0.92% | 0.92% |
| Sep 2026 | 31.7% | 17.3% | 9.5% | 7.7% | 5.8% | 5.2% | 4.2% | 4% | 3.5% | 3.5% | 2.8% | 1.5% | 1.2% | 1.2% | 0.81% |
How has the Fenty Beauty and MECCA MAX comparison changed over the last 12 months?
3 findings
- Fenty Beauty was ahead of MECCA MAX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup brands in Australia moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, MECCA MAX’s share of searches among makeup brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia makeup brands in September 2026?
3 changes
In September 2026, Rare Beauty overtook Fenty Beauty to rank 6th among makeup brands in Australia, with 5.2% of the searches.
In September 2026, MECCA MAX rose from 14th to 13th among makeup brands in Australia.
Estimated monthly branded searches for Fenty Beauty in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenty Beauty’s and MECCA MAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenty Beauty
1 branded search term
- fenty beauty
MECCA MAX
1 branded search term
- mecca max
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