Felix vs Kogan Mobile:Which is searched more in Australia?
In September 2026, Kogan Mobile had more branded searches than Felix among mobile providers in Australia. Kogan Mobile had about 60,500 branded searches, while Felix had 22,200. Kogan Mobile made up 10.8% of all mobile provider searches we track, and Felix accounted for 4%.
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Is Felix or Kogan Mobile more popular in search?
Compare the networks and prepaid providers people choose for their mobile plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kogan Mobile, Felix. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
How has the Felix and Kogan Mobile comparison changed over the last 12 months?
3 findings
- Kogan Mobile was ahead of Felix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felix’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Kogan Mobile’s share of searches among mobile providers in Australia moved from 10.9% to 10.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia mobile providers in September 2026?
0 changes
Neither Felix nor Kogan Mobile moved beyond provider rounding among mobile providers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Felix’s and Kogan Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Felix
1 branded search term
- felix mobile
Kogan Mobile
1 branded search term
- kogan mobile
Other head-to-heads among mobile providers
ALDI Mobile vs amaysim: compare search popularity
ALDI Mobile vs Boost Mobile: compare search popularity- ALDI Mobile vs Kogan Mobile: compare search popularity
ALDI Mobile vs Vodafone: compare search popularity- amaysim vs Boost Mobile: compare search popularity
- amaysim vs Kogan Mobile: compare search popularity
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