Fear of God Essentials vs Stüssy:Which is more popular?
In September 2026, Stüssy had more branded searches than Fear of God Essentials among streetwear brands in Australia. Stüssy had about 49,500 branded searches, while Fear of God Essentials had 3,600. Stüssy made up 44.2% of all streetwear brand searches we track, and Fear of God Essentials accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Stüssy appeared in three of the five answers and Fear of God Essentials in one. Stüssy was mentioned before Fear of God Essentials in every answer that named either.
Who do people search for more?
Stüssy, about 14 searches for every 1 for Fear of God Essentials
Who does AI mention more?
Stüssy, mentioned in 3 of 5 answers, Fear of God Essentials in 1
Who does AI recommend more?
Stüssy, named ahead of Fear of God Essentials in 3 of 3 answers
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fear of God Essentials was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stüssy was listed before Fear of God Essentials in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stüssy1st
Carhartt WIP2nd
Ksubi3rd
Represent4th
Butter Goods5th
Kith6th
Corteiz7th
Thrills7th
Fear of God Essentials9th
I Love Ugly–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Represent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Butter Goods1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fear of God Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thrills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- I Love Ugly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“Which streetwear brand makes the best hoodies?”
Searched Google, AI Overview
“streetwear”
Searched Google, AI Overview
“streetwear brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fear of God Essentials or Stüssy more popular in search?
This chart shows how often people search Google for Fear of God Essentials and Stüssy by name. Each line represents a brand's share of searches for all 11 streetwear brands we track, month by month, from searches in Australia.
Share of searches by month for Stüssy, Fear of God Essentials. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stüssy | I Love Ugly | Ksubi | Butter Goods | Corteiz | Kith | Carhartt WIP | Fear of God Essentials | Thrills | Represent | Huffer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 5.3% | 2.8% | 2.8% | 2.3% | 1.3% |
| Nov 2025 | 33% | 22% | 9.9% | 8.1% | 6.6% | 5.4% | 3.6% | 2.9% | 2.9% | 4.4% | 1.3% |
| Dec 2025 | 34.5% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 4.6% | 3.7% | 4.6% | 3.7% | 1.4% |
| Jan 2026 | 36.7% | 11% | 13.4% | 6% | 7.3% | 7.3% | 4.9% | 4% | 4% | 4% | 1.4% |
| Feb 2026 | 39.5% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 3.5% | 3.5% | 2.3% | 1.2% |
| Mar 2026 | 39.5% | 14.4% | 11.8% | 6.4% | 6.4% | 6.4% | 4.3% | 4.3% | 2.8% | 2.3% | 1.3% |
| Apr 2026 | 41.9% | 12.5% | 12.5% | 6.9% | 6.9% | 5.6% | 3.7% | 3.7% | 2.5% | 2.5% | 1.4% |
| May 2026 | 34.9% | 12.8% | 12.8% | 8.5% | 7% | 8.5% | 3.8% | 4.7% | 2.5% | 2.5% | 2.1% |
| Jun 2026 | 31.6% | 14.1% | 11.5% | 7.7% | 6.3% | 7.7% | 5.2% | 5.2% | 2.8% | 5.2% | 2.8% |
| Jul 2026 | 33.5% | 15% | 12.2% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 2.4% | 4.5% | 1.9% |
| Aug 2026 | 40.8% | 18.3% | 10% | 6.7% | 5.4% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.3% |
| Sep 2026 | 44.2% | 13.2% | 10.8% | 7.2% | 5.9% | 5.9% | 3.2% | 3.2% | 3.2% | 2.1% | 0.89% |
How has the Fear of God Essentials and Stüssy comparison changed over the last 12 months?
3 findings
- Stüssy was ahead of Fear of God Essentials in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands in Australia moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia moved from 39.6% to 44.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for Australia streetwear brands in September 2026?
2 changes
In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
Fear of God Essentials’ share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 3.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fear of God Essentials’ and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fear of God Essentials
1 branded search term
- essentials fear of god
Stüssy
1 branded search term
- stussy
Other head-to-heads among streetwear brands
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