EMU Australia vs Rossi Boots:Which is more popular?
In September 2026, Rossi Boots had more branded searches than EMU Australia among boot brands in Australia. Rossi Boots had about 8,100 branded searches, while EMU Australia had 2,400. Rossi Boots made up 3.6% of all boot brand searches we track, and EMU Australia accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Rossi Boots appeared in one of the five answers and EMU Australia in none.
Who do people search for more?
Rossi Boots, about 3 searches for every 1 for EMU Australia
Who does AI mention more?
Rossi Boots, mentioned in 1 of 5 answers, EMU Australia in 0
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rossi Boots was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EMU Australia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Steel Blue1st
Blundstone2nd
Redback3rd
Mongrel Boots4th
Oliver5th
R.M. Williams6th- Rossi Boots7th
EMU Australia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redback4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Steel Blue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mongrel Boots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oliver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- R.M. Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rossi Boots1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot brands
5 answers
Asked ChatGPT
“What are the best boots made in Australia?”
Asked ChatGPT
“Which work boot brand is best in Australia?”
Asked ChatGPT
“What are the most comfortable boot brands in Australia?”
Searched Google, AI Overview
“work boots”
Searched Google, AI Overview
“best work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is EMU Australia or Rossi Boots more popular in search?
This chart shows how often people search Google for EMU Australia and Rossi Boots by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in Australia.
Share of searches by month for Rossi Boots, EMU Australia. The figures are in the table below the chart.
View monthly share of searches table
| Month | R.M. Williams | Blundstone | Mongrel Boots | Redback | Steel Blue | Oliver | Rossi Boots | EMU Australia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 12% | 6.6% | 5.4% | 6.6% | 4% | 4.4% | 1.1% |
| Nov 2025 | 69.6% | 11.5% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 0.82% |
| Dec 2025 | 74.8% | 10.1% | 3% | 3.7% | 3% | 2.2% | 2.5% | 0.73% |
| Jan 2026 | 62.1% | 12.5% | 5.6% | 5.6% | 5.6% | 4.1% | 3.7% | 0.87% |
| Feb 2026 | 57.2% | 14.1% | 6.3% | 6.3% | 6.3% | 4.7% | 4.2% | 0.99% |
| Mar 2026 | 59.4% | 14.6% | 5.3% | 6.5% | 5.3% | 4% | 3.6% | 1.3% |
| Apr 2026 | 56.8% | 13.9% | 6.2% | 7.6% | 5.1% | 3.8% | 5.1% | 1.5% |
| May 2026 | 58.3% | 11.7% | 6.4% | 7.8% | 5.2% | 3.5% | 5.2% | 1.9% |
| Jun 2026 | 55.9% | 13.7% | 6.1% | 7.5% | 6.1% | 4.1% | 5% | 1.5% |
| Jul 2026 | 60% | 12% | 5.4% | 6.6% | 5.4% | 4% | 5.4% | 1.3% |
| Aug 2026 | 61% | 12.2% | 5.5% | 6.7% | 5.5% | 3.6% | 4.5% | 1.1% |
| Sep 2026 | 60.5% | 12.1% | 6.6% | 6.6% | 5.4% | 4% | 3.6% | 1.1% |
How has the EMU Australia and Rossi Boots comparison changed over the last 12 months?
3 findings
- Rossi Boots was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EMU Australia’s share of searches among boot brands in Australia held steady at 1.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Rossi Boots’ share of searches among boot brands in Australia moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia boot brands in September 2026?
1 change
In September 2026, Rossi Boots lost share of searches among boot brands in Australia, from 4.5% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EMU Australia’s and Rossi Boots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EMU Australia
1 branded search term
- emu australia
Rossi Boots
1 branded search term
- rossi boots
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