Blundstone vs R.M. Williams:Which is more popular?
In September 2026, R.M. Williams had more branded searches than Blundstone among boot brands in Australia. R.M. Williams had about 135,000 branded searches, while Blundstone had 27,100. R.M. Williams made up 60.5% of all boot brand searches we track, and Blundstone accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Blundstone appeared in all five answers and R.M. Williams in one. Blundstone was mentioned before R.M. Williams in four out of five answers.
Who do people search for more?
R.M. Williams, about 5 searches for every 1 for Blundstone
Who does AI mention more?
Blundstone, mentioned in every answer we collected
Who does AI recommend more?
Blundstone, named ahead of R.M. Williams in 4 of 5 answers
Follow Blundstone vs R.M. Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. R.M. Williams was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone was listed before R.M. Williams in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Steel Blue1st- Blundstone2nd
Redback3rd
Mongrel Boots4th
Oliver5th- R.M. Williams6th
Rossi Boots7th
EMU Australia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redback4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Steel Blue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mongrel Boots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oliver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- R.M. Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rossi Boots1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot brands
5 answers
Asked ChatGPT
“What are the best boots made in Australia?”
Asked ChatGPT
“Which work boot brand is best in Australia?”
Asked ChatGPT
“What are the most comfortable boot brands in Australia?”
Searched Google, AI Overview
“work boots”
Searched Google, AI Overview
“best work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Blundstone or R.M. Williams more popular in search?
This chart shows how often people search Google for Blundstone and R.M. Williams by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in Australia.
Share of searches by month for R.M. Williams, Blundstone. The figures are in the table below the chart.
View monthly share of searches table
| Month | R.M. Williams | Blundstone | Mongrel Boots | Redback | Steel Blue | Oliver | Rossi Boots | EMU Australia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 12% | 6.6% | 5.4% | 6.6% | 4% | 4.4% | 1.1% |
| Nov 2025 | 69.6% | 11.5% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 0.82% |
| Dec 2025 | 74.8% | 10.1% | 3% | 3.7% | 3% | 2.2% | 2.5% | 0.73% |
| Jan 2026 | 62.1% | 12.5% | 5.6% | 5.6% | 5.6% | 4.1% | 3.7% | 0.87% |
| Feb 2026 | 57.2% | 14.1% | 6.3% | 6.3% | 6.3% | 4.7% | 4.2% | 0.99% |
| Mar 2026 | 59.4% | 14.6% | 5.3% | 6.5% | 5.3% | 4% | 3.6% | 1.3% |
| Apr 2026 | 56.8% | 13.9% | 6.2% | 7.6% | 5.1% | 3.8% | 5.1% | 1.5% |
| May 2026 | 58.3% | 11.7% | 6.4% | 7.8% | 5.2% | 3.5% | 5.2% | 1.9% |
| Jun 2026 | 55.9% | 13.7% | 6.1% | 7.5% | 6.1% | 4.1% | 5% | 1.5% |
| Jul 2026 | 60% | 12% | 5.4% | 6.6% | 5.4% | 4% | 5.4% | 1.3% |
| Aug 2026 | 61% | 12.2% | 5.5% | 6.7% | 5.5% | 3.6% | 4.5% | 1.1% |
| Sep 2026 | 60.5% | 12.1% | 6.6% | 6.6% | 5.4% | 4% | 3.6% | 1.1% |
How has the Blundstone and R.M. Williams comparison changed over the last 12 months?
3 findings
- R.M. Williams was ahead of Blundstone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in Australia moved from 12% to 12.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in Australia moved from 60% to 60.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia boot brands in September 2026?
1 change
In September 2026, R.M. Williams lost share of searches among boot brands in Australia, from 61% to 60.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blundstone’s and R.M. Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
R.M. Williams
1 branded search term
- rm williams
Other head-to-heads among boot brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.