EMU Australia vs Redback:Which is more popular?
In September 2026, Redback had more branded searches than EMU Australia among boot brands in Australia. Redback had about 14,800 branded searches, while EMU Australia had 2,400. Redback made up 6.6% of all boot brand searches we track, and EMU Australia accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Redback appeared in four of the five answers and EMU Australia in none.
Who do people search for more?
Redback, about 6 searches for every 1 for EMU Australia
Who does AI mention more?
Redback, mentioned in 4 of 5 answers, EMU Australia in 0
Who does AI recommend more?
Redback, the only one of the two named
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redback was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. EMU Australia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Steel Blue1st
Blundstone2nd- Redback3rd
Mongrel Boots4th
Oliver5th
R.M. Williams6th
Rossi Boots7th
EMU Australia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redback4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Steel Blue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mongrel Boots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oliver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- R.M. Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rossi Boots1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boot brands
5 answers
Asked ChatGPT
“What are the best boots made in Australia?”
Asked ChatGPT
“Which work boot brand is best in Australia?”
Asked ChatGPT
“What are the most comfortable boot brands in Australia?”
Searched Google, AI Overview
“work boots”
Searched Google, AI Overview
“best work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is EMU Australia or Redback more popular in search?
This chart shows how often people search Google for EMU Australia and Redback by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in Australia.
Share of searches by month for Redback, EMU Australia. The figures are in the table below the chart.
View monthly share of searches table
| Month | R.M. Williams | Blundstone | Mongrel Boots | Redback | Steel Blue | Oliver | Rossi Boots | EMU Australia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 12% | 6.6% | 5.4% | 6.6% | 4% | 4.4% | 1.1% |
| Nov 2025 | 69.6% | 11.5% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 0.82% |
| Dec 2025 | 74.8% | 10.1% | 3% | 3.7% | 3% | 2.2% | 2.5% | 0.73% |
| Jan 2026 | 62.1% | 12.5% | 5.6% | 5.6% | 5.6% | 4.1% | 3.7% | 0.87% |
| Feb 2026 | 57.2% | 14.1% | 6.3% | 6.3% | 6.3% | 4.7% | 4.2% | 0.99% |
| Mar 2026 | 59.4% | 14.6% | 5.3% | 6.5% | 5.3% | 4% | 3.6% | 1.3% |
| Apr 2026 | 56.8% | 13.9% | 6.2% | 7.6% | 5.1% | 3.8% | 5.1% | 1.5% |
| May 2026 | 58.3% | 11.7% | 6.4% | 7.8% | 5.2% | 3.5% | 5.2% | 1.9% |
| Jun 2026 | 55.9% | 13.7% | 6.1% | 7.5% | 6.1% | 4.1% | 5% | 1.5% |
| Jul 2026 | 60% | 12% | 5.4% | 6.6% | 5.4% | 4% | 5.4% | 1.3% |
| Aug 2026 | 61% | 12.2% | 5.5% | 6.7% | 5.5% | 3.6% | 4.5% | 1.1% |
| Sep 2026 | 60.5% | 12.1% | 6.6% | 6.6% | 5.4% | 4% | 3.6% | 1.1% |
How has the EMU Australia and Redback comparison changed over the last 12 months?
3 findings
- Redback was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EMU Australia’s share of searches among boot brands in Australia held steady at 1.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Redback’s share of searches among boot brands in Australia moved from 5.4% to 6.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for Australia boot brands in September 2026?
2 changes
In September 2026, Mongrel Boots overtook Redback to rank 3rd among boot brands in Australia, with 6.6% of the searches.
Estimated monthly branded searches for Redback in Australia rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EMU Australia’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EMU Australia
1 branded search term
- emu australia
Redback
1 branded search term
- redback boots
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