ELEVEN Australia vs TRESemmé:Which is more popular?
In September 2026, TRESemmé had more branded searches than ELEVEN Australia among shampoo and haircare brands in Australia. TRESemmé had about 2,900 branded searches, while ELEVEN Australia had 1,600. TRESemmé made up 2.1% of all shampoo and haircare brand searches we track, and ELEVEN Australia accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, neither ELEVEN Australia nor TRESemmé appeared in any of the five answers.
Who do people search for more?
TRESemmé, about 81% more searches than ELEVEN Australia
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow ELEVEN Australia vs TRESemmé and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither ELEVEN Australia nor TRESemmé showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TRESemmé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ELEVEN Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo should I buy in Australia?”
Asked ChatGPT
“What are the best shampoo brands in Australia?”
Asked ChatGPT
“What's the best shampoo for dry, damaged hair?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is ELEVEN Australia or TRESemmé more popular in search?
This chart shows how often people search Google for ELEVEN Australia and TRESemmé by name. Each line represents a brand's share of searches for all 15 shampoo and haircare brands we track, month by month, from searches in Australia.
Share of searches by month for TRESemmé, ELEVEN Australia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Redken | Moroccanoil | Head & Shoulders | Kevin.Murphy | OGX | Dove | Sukin | Davroe | Pantene | Pureology | TRESemmé | Herbal Essences | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 13.1% | 7.2% | 5.9% | 3.9% | 4.8% | 3.2% | 1.7% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.7% | 1.2% |
| Nov 2025 | 47.7% | 17.4% | 6.4% | 5.2% | 2.3% | 4.3% | 2.3% | 1.5% | 2.3% | 2.8% | 1.9% | 2.3% | 1.3% | 1% | 1.3% |
| Dec 2025 | 41.9% | 18.8% | 6.9% | 5.6% | 2.5% | 4.6% | 3% | 2% | 3% | 3% | 2% | 2.5% | 1.7% | 1.1% | 1.3% |
| Jan 2026 | 42% | 12.6% | 8.4% | 5.6% | 3.7% | 4.6% | 3.7% | 2.5% | 4.6% | 3.1% | 2.5% | 2.5% | 1.7% | 1.3% | 1.3% |
| Feb 2026 | 41.6% | 12.4% | 8.3% | 5.5% | 3.7% | 4.5% | 3.7% | 3% | 3.7% | 3.7% | 2.4% | 2.4% | 2% | 1.6% | 1.3% |
| Mar 2026 | 40.2% | 14.7% | 9.8% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 38.1% | 13.9% | 9.3% | 5.1% | 4.2% | 5.1% | 3.4% | 4.2% | 3.4% | 3.4% | 2.8% | 2.2% | 1.8% | 1.8% | 1.2% |
| May 2026 | 37.1% | 16.6% | 7.4% | 6.1% | 4% | 4.9% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jun 2026 | 37.1% | 13.6% | 9.1% | 6.1% | 4% | 4.9% | 4% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jul 2026 | 36.2% | 13.2% | 8.9% | 5.9% | 4% | 4.8% | 4.8% | 4% | 4% | 4% | 2.6% | 2.6% | 2.1% | 1.8% | 1.2% |
| Aug 2026 | 40.1% | 14.7% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.6% | 1.1% |
| Sep 2026 | 36.3% | 13.3% | 8.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4% | 4% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 1.2% |
How has the ELEVEN Australia and TRESemmé comparison changed over the last 12 months?
3 findings
- TRESemmé was ahead of ELEVEN Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ELEVEN Australia’s share of searches among shampoo and haircare brands in Australia held steady at 1.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo and haircare brands in Australia held steady at 2.1%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia shampoo and haircare brands in September 2026?
0 changes
Neither ELEVEN Australia nor TRESemmé moved beyond provider rounding among shampoo and haircare brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ELEVEN Australia’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ELEVEN Australia
1 branded search term
- eleven australia
TRESemmé
1 branded search term
- tresemme
Other head-to-heads among shampoo and haircare brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.