EHP Labs vs Optimum Nutrition:Which is more popular?
In September 2026, Optimum Nutrition had more branded searches than EHP Labs among protein powder brands in Australia. Optimum Nutrition had about 9,900 branded searches, while EHP Labs had 6,600. Optimum Nutrition made up 3.6% of all protein powder brand searches we track, and EHP Labs accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Optimum Nutrition appeared in three of the four answers and EHP Labs in none.
Who do people search for more?
Optimum Nutrition, about 50% more searches than EHP Labs
Who does AI mention more?
Optimum Nutrition, mentioned in 3 of 4 answers, EHP Labs in 0
Who does AI recommend more?
Optimum Nutrition, the only one of the two named
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Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Optimum Nutrition was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. EHP Labs did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bulk Nutrients4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
True Protein3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Optimum Nutrition3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Muscle Nation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Macro Mike1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Myprotein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EHP Labs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about protein powder brands
4 answers
Asked ChatGPT
“Which protein powder brand should I buy in Australia?”
Asked ChatGPT
“What are the best protein powder brands in Australia?”
Asked ChatGPT
“What's the best value protein powder in Australia?”
Searched Google, AI Overview
“protein powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best protein powder”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is EHP Labs or Optimum Nutrition more popular in search?
This chart shows how often people search Google for EHP Labs and Optimum Nutrition by name. Each line represents a brand's share of searches for all seven protein powder brands we track, month by month, from searches in Australia.
Share of searches by month for Optimum Nutrition, EHP Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muscle Nation | Bulk Nutrients | True Protein | Macro Mike | Myprotein | Optimum Nutrition | EHP Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 27.9% | 12.5% | 10.2% | 6.8% | 3.7% | 4.6% |
| Nov 2025 | 55.3% | 16.6% | 9.1% | 6.1% | 5% | 1.8% | 6.1% |
| Dec 2025 | 46.2% | 25.4% | 7.6% | 7.6% | 6.2% | 2.8% | 4.2% |
| Jan 2026 | 32.2% | 32.2% | 11.8% | 9.6% | 6.4% | 3.5% | 4.3% |
| Feb 2026 | 35.1% | 28.7% | 12.8% | 8.6% | 7% | 3.8% | 3.8% |
| Mar 2026 | 41.4% | 27.8% | 10.2% | 8.3% | 5.6% | 3.7% | 3% |
| Apr 2026 | 40.4% | 27.2% | 12.2% | 8.2% | 5.4% | 3.6% | 3% |
| May 2026 | 35% | 28.6% | 15.7% | 8.6% | 5.7% | 3.8% | 2.6% |
| Jun 2026 | 47.5% | 21.3% | 9.5% | 11.7% | 4.3% | 2.9% | 2.9% |
| Jul 2026 | 35.1% | 28.7% | 12.8% | 10.5% | 5.7% | 4.7% | 2.6% |
| Aug 2026 | 41.6% | 27.9% | 12.5% | 8.4% | 4.6% | 3.1% | 2% |
| Sep 2026 | 40.3% | 27.1% | 12.1% | 9.9% | 4.4% | 3.6% | 2.4% |
How has the EHP Labs and Optimum Nutrition comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Optimum Nutrition took it in March 2026.
- Across the 12 months ending September 2026, EHP Labs’ share of searches among protein powder brands in Australia moved from 4.6% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in Australia moved from 3.7% to 3.6%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia protein powder brands in September 2026?
2 changes
In September 2026, Optimum Nutrition gained share of searches among protein powder brands in Australia, from 3.1% to 3.6%.
Estimated monthly branded searches for EHP Labs in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EHP Labs’ and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EHP Labs
1 branded search term
- ehp labs
Optimum Nutrition
1 branded search term
- optimum nutrition
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