Macro Mike vs Muscle Nation:Which is more popular?
In September 2026, Muscle Nation had more branded searches than Macro Mike among protein powder brands in Australia. Muscle Nation had about 110,000 branded searches, while Macro Mike had 27,100. Muscle Nation made up 40.3% of all protein powder brand searches we track, and Macro Mike accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Macro Mike and Muscle Nation each appeared in one of the four answers.
Who do people search for more?
Muscle Nation, about 4 searches for every 1 for Macro Mike
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Follow Macro Mike vs Muscle Nation and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Macro Mike and Muscle Nation were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bulk Nutrients4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
True Protein3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Optimum Nutrition3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Muscle Nation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Macro Mike1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Myprotein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EHP Labs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about protein powder brands
4 answers
Asked ChatGPT
“Which protein powder brand should I buy in Australia?”
Asked ChatGPT
“What are the best protein powder brands in Australia?”
Asked ChatGPT
“What's the best value protein powder in Australia?”
Searched Google, AI Overview
“protein powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best protein powder”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Macro Mike or Muscle Nation more popular in search?
This chart shows how often people search Google for Macro Mike and Muscle Nation by name. Each line represents a brand's share of searches for all seven protein powder brands we track, month by month, from searches in Australia.
Share of searches by month for Muscle Nation, Macro Mike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muscle Nation | Bulk Nutrients | True Protein | Macro Mike | Myprotein | Optimum Nutrition | EHP Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 27.9% | 12.5% | 10.2% | 6.8% | 3.7% | 4.6% |
| Nov 2025 | 55.3% | 16.6% | 9.1% | 6.1% | 5% | 1.8% | 6.1% |
| Dec 2025 | 46.2% | 25.4% | 7.6% | 7.6% | 6.2% | 2.8% | 4.2% |
| Jan 2026 | 32.2% | 32.2% | 11.8% | 9.6% | 6.4% | 3.5% | 4.3% |
| Feb 2026 | 35.1% | 28.7% | 12.8% | 8.6% | 7% | 3.8% | 3.8% |
| Mar 2026 | 41.4% | 27.8% | 10.2% | 8.3% | 5.6% | 3.7% | 3% |
| Apr 2026 | 40.4% | 27.2% | 12.2% | 8.2% | 5.4% | 3.6% | 3% |
| May 2026 | 35% | 28.6% | 15.7% | 8.6% | 5.7% | 3.8% | 2.6% |
| Jun 2026 | 47.5% | 21.3% | 9.5% | 11.7% | 4.3% | 2.9% | 2.9% |
| Jul 2026 | 35.1% | 28.7% | 12.8% | 10.5% | 5.7% | 4.7% | 2.6% |
| Aug 2026 | 41.6% | 27.9% | 12.5% | 8.4% | 4.6% | 3.1% | 2% |
| Sep 2026 | 40.3% | 27.1% | 12.1% | 9.9% | 4.4% | 3.6% | 2.4% |
How has the Macro Mike and Muscle Nation comparison changed over the last 12 months?
3 findings
- Muscle Nation was ahead of Macro Mike in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macro Mike’s share of searches among protein powder brands in Australia moved from 10.2% to 9.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Muscle Nation’s share of searches among protein powder brands in Australia moved from 34.2% to 40.3%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for Australia protein powder brands in September 2026?
2 changes
In September 2026, Macro Mike gained share of searches among protein powder brands in Australia, from 8.4% to 9.9%.
In September 2026, Muscle Nation lost share of searches among protein powder brands in Australia, from 41.6% to 40.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Macro Mike’s and Muscle Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macro Mike
1 branded search term
- macro mike
Muscle Nation
1 branded search term
- muscle nation
Other head-to-heads among protein powder brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.