EHP Labs vs Myprotein:Which is more popular?
In September 2026, Myprotein had more branded searches than EHP Labs among protein powder brands in Australia. Myprotein had about 12,100 branded searches, while EHP Labs had 6,600. Myprotein made up 4.4% of all protein powder brand searches we track, and EHP Labs accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about protein powder brands, neither EHP Labs nor Myprotein appeared in any of the four answers.
Who do people search for more?
Myprotein, about 83% more searches than EHP Labs
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither EHP Labs nor Myprotein showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bulk Nutrients4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
True Protein3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Optimum Nutrition3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Muscle Nation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Macro Mike1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Myprotein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EHP Labs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about protein powder brands
4 answers
Asked ChatGPT
“Which protein powder brand should I buy in Australia?”
Asked ChatGPT
“What are the best protein powder brands in Australia?”
Asked ChatGPT
“What's the best value protein powder in Australia?”
Searched Google, AI Overview
“protein powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best protein powder”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is EHP Labs or Myprotein more popular in search?
This chart shows how often people search Google for EHP Labs and Myprotein by name. Each line represents a brand's share of searches for all seven protein powder brands we track, month by month, from searches in Australia.
Share of searches by month for Myprotein, EHP Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muscle Nation | Bulk Nutrients | True Protein | Macro Mike | Myprotein | Optimum Nutrition | EHP Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 27.9% | 12.5% | 10.2% | 6.8% | 3.7% | 4.6% |
| Nov 2025 | 55.3% | 16.6% | 9.1% | 6.1% | 5% | 1.8% | 6.1% |
| Dec 2025 | 46.2% | 25.4% | 7.6% | 7.6% | 6.2% | 2.8% | 4.2% |
| Jan 2026 | 32.2% | 32.2% | 11.8% | 9.6% | 6.4% | 3.5% | 4.3% |
| Feb 2026 | 35.1% | 28.7% | 12.8% | 8.6% | 7% | 3.8% | 3.8% |
| Mar 2026 | 41.4% | 27.8% | 10.2% | 8.3% | 5.6% | 3.7% | 3% |
| Apr 2026 | 40.4% | 27.2% | 12.2% | 8.2% | 5.4% | 3.6% | 3% |
| May 2026 | 35% | 28.6% | 15.7% | 8.6% | 5.7% | 3.8% | 2.6% |
| Jun 2026 | 47.5% | 21.3% | 9.5% | 11.7% | 4.3% | 2.9% | 2.9% |
| Jul 2026 | 35.1% | 28.7% | 12.8% | 10.5% | 5.7% | 4.7% | 2.6% |
| Aug 2026 | 41.6% | 27.9% | 12.5% | 8.4% | 4.6% | 3.1% | 2% |
| Sep 2026 | 40.3% | 27.1% | 12.1% | 9.9% | 4.4% | 3.6% | 2.4% |
How has the EHP Labs and Myprotein comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: EHP Labs took it in November 2025, Myprotein took it in December 2025.
- Across the 12 months ending September 2026, EHP Labs’ share of searches among protein powder brands in Australia moved from 4.6% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Myprotein’s share of searches among protein powder brands in Australia moved from 6.8% to 4.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia protein powder brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EHP Labs’ and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein powder brands
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