Brandwave

e.l.f. Cosmetics vs Napoleon Perdis:Which is more popular?

In September 2026, e.l.f. Cosmetics had more branded searches than Napoleon Perdis among makeup brands in Australia. e.l.f. Cosmetics had about 9,400 branded searches, while Napoleon Perdis had 8,100. e.l.f. Cosmetics made up 4% of all makeup brand searches we track, and Napoleon Perdis accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about makeup brands, neither e.l.f. Cosmetics nor Napoleon Perdis appeared in any of the five answers.

Among makeup brands in Australia in September 2026

Who do people search for more?

e.l.f. Cosmetics, about 16% more searches than Napoleon Perdis

e.l.f. Cosmetics 9.4K searchesNapoleon Perdis 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

e.l.f. Cosmetics in 0 of 5Napoleon Perdis in 0 of 5

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Top makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither e.l.f. Cosmetics nor Napoleon Perdis showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charlotte Tilbury1st
  2. NARS2nd
  3. Fenty Beauty3rd
  4. MAC4th
  5. MCoBeauty5th
  6. MECCA MAX6th
  7. Rare Beauty7th
  8. Nude by Nature8th
  9. +4 more
  10. e.l.f. Cosmetics–
  11. Napoleon Perdis–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • e.l.f. Cosmetics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon Perdis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is e.l.f. Cosmetics or Napoleon Perdis more popular in search?

This chart shows how often people search Google for e.l.f. Cosmetics and Napoleon Perdis by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.

e.l.f. Cosmetics and Napoleon Perdis among makeup brands in Australia, by month

Share of searches by month for e.l.f. Cosmetics, Napoleon Perdis. The figures are in the table below the chart.

View monthly share of searches table
MonthMCoBeautyCharlotte TilburyMaybellineHuda BeautyMACRare BeautyFenty Beautye.l.f. CosmeticsNapoleon PerdisNude by NatureNARSEre PerezMECCA MAXToo FacedINIKA Organic
Oct 202533.4%15%8.2%8.2%6.1%6.7%5.5%3%3%3%3.7%1.1%1.3%1.1%0.89%
Nov 202527.1%18.2%4.5%22.1%5.8%5.4%3.6%1.6%2.4%2%3.6%1.1%0.88%0.88%0.88%
Dec 202535.8%19.7%5.9%8.8%5.4%5.9%3.9%2.4%2.2%2.6%3.2%0.94%1.4%0.94%0.78%
Jan 202633.3%14.9%8.1%12.2%5.3%6.7%4.5%2.5%2.4%3%3%1.3%1.1%1.1%0.72%
Feb 202631.9%14.3%9.6%9.6%6.2%7.8%4.3%2.2%2.3%3.5%3.5%1.5%1.5%1%0.84%
Mar 202638%13.9%9.3%6.2%6.9%6.2%4.2%2.2%2.3%3.4%3.4%1.2%1%1%0.8%
Apr 202630.8%16.8%9.2%7.5%6%6.2%5%2.9%2.7%4.1%3.4%1.5%1.5%1.2%1.2%
May 202629.7%16.3%8.9%8.9%7%5.9%5.9%3.1%2.7%3.2%3.2%1.4%1.2%1.2%1.2%
Jun 202630.9%20.7%9.3%7.6%6%4.1%4.1%2.7%3.4%3.4%2.8%2.3%0.79%0.79%1.2%
Jul 202630%20%9%7.3%6.7%6%4%4.7%2.2%3.3%2.7%1.5%0.97%0.97%0.77%
Aug 202634.8%15.6%8.5%7%7.4%4.6%4.6%3.6%3.1%3.8%2.5%1.7%0.92%0.92%0.92%
Sep 202631.7%17.3%9.5%7.7%5.8%5.2%4.2%4%3.5%3.5%2.8%1.5%1.2%1.2%0.81%

How has the e.l.f. Cosmetics and Napoleon Perdis comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Napoleon Perdis took it in November 2025, e.l.f. Cosmetics took it in December 2025, Napoleon Perdis took it in February 2026, e.l.f. Cosmetics took it in April 2026, Napoleon Perdis took it in June 2026, e.l.f. Cosmetics took it in July 2026.
  • Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among makeup brands in Australia moved from 3% to 4%, and its estimated monthly branded searches moved from 8.2K to 9.4K.
  • Across the 12 months ending September 2026, Napoleon Perdis’ share of searches among makeup brands in Australia moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for Australia makeup brands in September 2026?

2 changes

  1. In September 2026, e.l.f. Cosmetics rose from 9th to 8th among makeup brands in Australia.

  2. In September 2026, Napoleon Perdis rose from 10th to 9th among makeup brands in Australia.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and Napoleon Perdis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

e.l.f. Cosmetics

2 branded search terms

  • elf cosmetics
  • elf makeup

Napoleon Perdis

1 branded search term

  • napoleon perdis

How the Brand Demand Index is measured

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