e.l.f. Cosmetics vs MECCA MAX:Which is more popular?
In September 2026, e.l.f. Cosmetics had more branded searches than MECCA MAX among makeup brands in Australia. e.l.f. Cosmetics had about 9,400 branded searches, while MECCA MAX had 2,900. e.l.f. Cosmetics made up 4% of all makeup brand searches we track, and MECCA MAX accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about makeup brands, MECCA MAX appeared in three of the five answers and e.l.f. Cosmetics in none.
Who do people search for more?
e.l.f. Cosmetics, about 3 searches for every 1 for MECCA MAX
Who does AI mention more?
MECCA MAX, mentioned in 3 of 5 answers, e.l.f. Cosmetics in 0
Who does AI recommend more?
MECCA MAX, the only one of the two named
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Top makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MECCA MAX was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. e.l.f. Cosmetics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenty Beauty3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NARS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- MECCA MAX3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rare Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nude by Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- e.l.f. Cosmetics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brands
5 answers
Asked ChatGPT
“What are the best makeup brands in Australia?”
Asked ChatGPT
“Which Australian makeup brand is best for everyday wear?”
Asked ChatGPT
“What's the best drugstore foundation in Australia?”
Searched Google, AI Overview
“makeup brands”
Searched Google, AI Overview
“makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is e.l.f. Cosmetics or MECCA MAX more popular in search?
This chart shows how often people search Google for e.l.f. Cosmetics and MECCA MAX by name. Each line represents a brand's share of searches for all 15 makeup brands we track, month by month, from searches in Australia.
Share of searches by month for e.l.f. Cosmetics, MECCA MAX. The figures are in the table below the chart.
View monthly share of searches table
| Month | MCoBeauty | Charlotte Tilbury | Maybelline | Huda Beauty | MAC | Rare Beauty | Fenty Beauty | e.l.f. Cosmetics | Napoleon Perdis | Nude by Nature | NARS | Ere Perez | MECCA MAX | Too Faced | INIKA Organic |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 15% | 8.2% | 8.2% | 6.1% | 6.7% | 5.5% | 3% | 3% | 3% | 3.7% | 1.1% | 1.3% | 1.1% | 0.89% |
| Nov 2025 | 27.1% | 18.2% | 4.5% | 22.1% | 5.8% | 5.4% | 3.6% | 1.6% | 2.4% | 2% | 3.6% | 1.1% | 0.88% | 0.88% | 0.88% |
| Dec 2025 | 35.8% | 19.7% | 5.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.4% | 2.2% | 2.6% | 3.2% | 0.94% | 1.4% | 0.94% | 0.78% |
| Jan 2026 | 33.3% | 14.9% | 8.1% | 12.2% | 5.3% | 6.7% | 4.5% | 2.5% | 2.4% | 3% | 3% | 1.3% | 1.1% | 1.1% | 0.72% |
| Feb 2026 | 31.9% | 14.3% | 9.6% | 9.6% | 6.2% | 7.8% | 4.3% | 2.2% | 2.3% | 3.5% | 3.5% | 1.5% | 1.5% | 1% | 0.84% |
| Mar 2026 | 38% | 13.9% | 9.3% | 6.2% | 6.9% | 6.2% | 4.2% | 2.2% | 2.3% | 3.4% | 3.4% | 1.2% | 1% | 1% | 0.8% |
| Apr 2026 | 30.8% | 16.8% | 9.2% | 7.5% | 6% | 6.2% | 5% | 2.9% | 2.7% | 4.1% | 3.4% | 1.5% | 1.5% | 1.2% | 1.2% |
| May 2026 | 29.7% | 16.3% | 8.9% | 8.9% | 7% | 5.9% | 5.9% | 3.1% | 2.7% | 3.2% | 3.2% | 1.4% | 1.2% | 1.2% | 1.2% |
| Jun 2026 | 30.9% | 20.7% | 9.3% | 7.6% | 6% | 4.1% | 4.1% | 2.7% | 3.4% | 3.4% | 2.8% | 2.3% | 0.79% | 0.79% | 1.2% |
| Jul 2026 | 30% | 20% | 9% | 7.3% | 6.7% | 6% | 4% | 4.7% | 2.2% | 3.3% | 2.7% | 1.5% | 0.97% | 0.97% | 0.77% |
| Aug 2026 | 34.8% | 15.6% | 8.5% | 7% | 7.4% | 4.6% | 4.6% | 3.6% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% | 0.92% | 0.92% |
| Sep 2026 | 31.7% | 17.3% | 9.5% | 7.7% | 5.8% | 5.2% | 4.2% | 4% | 3.5% | 3.5% | 2.8% | 1.5% | 1.2% | 1.2% | 0.81% |
How has the e.l.f. Cosmetics and MECCA MAX comparison changed over the last 12 months?
3 findings
- e.l.f. Cosmetics was ahead of MECCA MAX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among makeup brands in Australia moved from 3% to 4%, and its estimated monthly branded searches moved from 8.2K to 9.4K.
- Across the 12 months ending September 2026, MECCA MAX’s share of searches among makeup brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia makeup brands in September 2026?
2 changes
In September 2026, e.l.f. Cosmetics rose from 9th to 8th among makeup brands in Australia.
In September 2026, MECCA MAX rose from 14th to 13th among makeup brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and MECCA MAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
e.l.f. Cosmetics
2 branded search terms
- elf cosmetics
- elf makeup
MECCA MAX
1 branded search term
- mecca max
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