Brandwave

Dux vs Stiebel Eltron:Which is more popular?

In September 2026, Dux had more branded searches than Stiebel Eltron among hot water system brands in Australia. Dux had about 3,900 branded searches, while Stiebel Eltron had 1,900. Dux made up 20.7% of all hot water system brand searches we track, and Stiebel Eltron accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about hot water system brands, Dux and Stiebel Eltron each appeared in one of the five answers. Dux and Stiebel Eltron were each mentioned first in one of the two answers that named either.

Among hot water system brands in Australia in September 2026

Who do people search for more?

Dux, about 2 searches for every 1 for Stiebel Eltron

Dux 3.9K searchesStiebel Eltron 1.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dux in 1 of 5Stiebel Eltron in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dux first in 1Stiebel Eltron first in 1

Follow Dux vs Stiebel Eltron and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hot water system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dux and Stiebel Eltron were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dux and Stiebel Eltron were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iStore1st
  2. Rheem2nd
  3. Reclaim Energy3rd
  4. Dux4th
  5. Rinnai5th
  6. Stiebel Eltron6th
  7. Aquamax–
  8. SandenTherm–
  9. Thermann–
  10. Apricus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iStore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reclaim Energy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stiebel Eltron1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aquamax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SandenTherm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apricus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot water system brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Dux or Stiebel Eltron more popular in search?

This chart shows how often people search Google for Dux and Stiebel Eltron by name. Each line represents a brand's share of searches for all ten hot water system brands we track, month by month, from searches in Australia.

Dux and Stiebel Eltron among hot water system brands in Australia, by month

Share of searches by month for Dux, Stiebel Eltron. The figures are in the table below the chart.

View monthly share of searches table
MonthRheemDuxiStoreReclaim EnergyAquamaxStiebel EltronRinnaiSandenThermThermannApricus
Oct 202520.9%19.2%12.1%10.4%1.1%7.9%10%3.7%2.5%12.1%
Nov 202521.5%19.8%10.3%10.7%0.91%8.2%10.3%3.1%2.5%12.5%
Dec 202517.3%31.8%8.1%7.2%0.89%6.8%8.1%2.5%2%15.3%
Jan 202618.9%18.1%8.8%10.1%1.5%7.4%8.8%3.3%2.7%20.4%
Feb 202620.5%18.5%11.7%10.7%1.6%7.8%9.3%3.5%2.3%14.2%
Mar 202622.5%15.3%13.1%11.2%1.8%8.6%8.6%3.2%2.7%13.1%
Apr 202623.4%15.9%13.6%11.1%1.5%7.5%8.9%4.1%2.8%11.2%
May 202628.8%18.4%11.3%11.7%1.5%9%9%4.1%2.8%3.4%
Jun 202627.3%16.9%12.9%13.3%1.7%10.7%8.5%3.9%2.6%2.1%
Jul 202626.3%16.8%14.9%12.8%2%9.8%8.2%3.7%3%2.5%
Aug 202624.5%18.1%17.2%14.3%1.9%9.1%6.2%3.4%2.8%2.3%
Sep 202622.3%20.7%12.7%11%10.1%10.1%5.3%3.1%2.5%2.1%

How has the Dux and Stiebel Eltron comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia hot water system brands in September 2026?

3 changes

  1. In September 2026, Aquamax overtook Stiebel Eltron and 4 others to rank 5th among hot water system brands in Australia, with 10.1% of the searches.

  2. In September 2026, Dux gained share of searches among hot water system brands in Australia, from 18.1% to 20.7%.

  3. In September 2026, Stiebel Eltron gained share of searches among hot water system brands in Australia, from 9.1% to 10.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dux’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dux

2 branded search terms

  • dux
  • dux hot water

Stiebel Eltron

1 branded search term

  • stiebel eltron hot water

How the Brand Demand Index is measured

Other head-to-heads among hot water system brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free