Brandwave

Dux vs Reclaim Energy:Which is more popular?

In September 2026, Dux had more branded searches than Reclaim Energy among hot water system brands in Australia. Dux had about 3,900 branded searches, while Reclaim Energy had 2,080. Dux made up 20.7% of all hot water system brand searches we track, and Reclaim Energy accounted for 11%. When we asked ChatGPT and Google AI Overviews about hot water system brands, Reclaim Energy appeared in two of the five answers and Dux in one. Reclaim Energy was mentioned before Dux in two out of three answers that named either.

Among hot water system brands in Australia in September 2026

Who do people search for more?

Dux, about 88% more searches than Reclaim Energy

Dux 3.9K searchesReclaim Energy 2.1K searches

Who does AI mention more?

Reclaim Energy, mentioned in 2 of 5 answers, Dux in 1

Reclaim Energy in 2 of 5Dux in 1 of 5

Who does AI recommend more?

Reclaim Energy, named ahead of Dux in 2 of 3 answers

Reclaim Energy first in 2Dux first in 1

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Top hot water system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reclaim Energy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Reclaim Energy was listed before Dux in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iStore1st
  2. Rheem2nd
  3. Reclaim Energy3rd
  4. Dux4th
  5. Rinnai5th
  6. Stiebel Eltron6th
  7. Aquamax–
  8. SandenTherm–
  9. Thermann–
  10. Apricus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rheem4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iStore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reclaim Energy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stiebel Eltron1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aquamax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SandenTherm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apricus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot water system brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Dux or Reclaim Energy more popular in search?

This chart shows how often people search Google for Dux and Reclaim Energy by name. Each line represents a brand's share of searches for all ten hot water system brands we track, month by month, from searches in Australia.

Dux and Reclaim Energy among hot water system brands in Australia, by month

Share of searches by month for Dux, Reclaim Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthRheemDuxiStoreReclaim EnergyAquamaxStiebel EltronRinnaiSandenThermThermannApricus
Oct 202520.9%19.2%12.1%10.4%1.1%7.9%10%3.7%2.5%12.1%
Nov 202521.5%19.8%10.3%10.7%0.91%8.2%10.3%3.1%2.5%12.5%
Dec 202517.3%31.8%8.1%7.2%0.89%6.8%8.1%2.5%2%15.3%
Jan 202618.9%18.1%8.8%10.1%1.5%7.4%8.8%3.3%2.7%20.4%
Feb 202620.5%18.5%11.7%10.7%1.6%7.8%9.3%3.5%2.3%14.2%
Mar 202622.5%15.3%13.1%11.2%1.8%8.6%8.6%3.2%2.7%13.1%
Apr 202623.4%15.9%13.6%11.1%1.5%7.5%8.9%4.1%2.8%11.2%
May 202628.8%18.4%11.3%11.7%1.5%9%9%4.1%2.8%3.4%
Jun 202627.3%16.9%12.9%13.3%1.7%10.7%8.5%3.9%2.6%2.1%
Jul 202626.3%16.8%14.9%12.8%2%9.8%8.2%3.7%3%2.5%
Aug 202624.5%18.1%17.2%14.3%1.9%9.1%6.2%3.4%2.8%2.3%
Sep 202622.3%20.7%12.7%11%10.1%10.1%5.3%3.1%2.5%2.1%

How has the Dux and Reclaim Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia hot water system brands in September 2026?

2 changes

  1. In September 2026, Dux gained share of searches among hot water system brands in Australia, from 18.1% to 20.7%.

  2. In September 2026, Reclaim Energy lost share of searches among hot water system brands in Australia, from 14.3% to 11%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dux’s and Reclaim Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dux

2 branded search terms

  • dux
  • dux hot water

Reclaim Energy

2 branded search terms

  • reclaim energy
  • reclaim heat pump

How the Brand Demand Index is measured

Other head-to-heads among hot water system brands

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