Dux vs Rheem:Which is more popular?
In September 2026, Rheem had more branded searches than Dux among hot water system brands in Australia. Rheem had about 4,190 branded searches, while Dux had 3,900. Rheem made up 22.3% of all hot water system brand searches we track, and Dux accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about hot water system brands, Rheem appeared in four of the five answers and Dux in one. Rheem was mentioned before Dux in three out of four answers that named either.
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Top hot water system brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rheem was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rheem was listed before Dux in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
iStore1st
Rheem2nd
Reclaim Energy3rd- Dux4th
Rinnai5th
Stiebel Eltron6th
Aquamax–- SandenTherm–
Thermann–
Apricus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rheem4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iStore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reclaim Energy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stiebel Eltron1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aquamax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SandenTherm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apricus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot water system brands
5 answers
Asked ChatGPT
“What's the best hot water system in Australia?”
Asked ChatGPT
“Which heat pump hot water system should I buy?”
Asked ChatGPT
“Is gas or electric hot water better, and which brand?”
Searched Google, AI Overview
“hot water system”
Searched Google, AI Overview
“heat pump hot water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Dux or Rheem more popular in search?
This chart shows how often people search Google for Dux and Rheem by name. Each line represents a brand's share of searches for all ten hot water system brands we track, month by month, from searches in Australia.
Share of searches by month for Rheem, Dux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rheem | Dux | iStore | Reclaim Energy | Aquamax | Stiebel Eltron | Rinnai | SandenTherm | Thermann | Apricus |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.9% | 19.2% | 12.1% | 10.4% | 1.1% | 7.9% | 10% | 3.7% | 2.5% | 12.1% |
| Nov 2025 | 21.5% | 19.8% | 10.3% | 10.7% | 0.91% | 8.2% | 10.3% | 3.1% | 2.5% | 12.5% |
| Dec 2025 | 17.3% | 31.8% | 8.1% | 7.2% | 0.89% | 6.8% | 8.1% | 2.5% | 2% | 15.3% |
| Jan 2026 | 18.9% | 18.1% | 8.8% | 10.1% | 1.5% | 7.4% | 8.8% | 3.3% | 2.7% | 20.4% |
| Feb 2026 | 20.5% | 18.5% | 11.7% | 10.7% | 1.6% | 7.8% | 9.3% | 3.5% | 2.3% | 14.2% |
| Mar 2026 | 22.5% | 15.3% | 13.1% | 11.2% | 1.8% | 8.6% | 8.6% | 3.2% | 2.7% | 13.1% |
| Apr 2026 | 23.4% | 15.9% | 13.6% | 11.1% | 1.5% | 7.5% | 8.9% | 4.1% | 2.8% | 11.2% |
| May 2026 | 28.8% | 18.4% | 11.3% | 11.7% | 1.5% | 9% | 9% | 4.1% | 2.8% | 3.4% |
| Jun 2026 | 27.3% | 16.9% | 12.9% | 13.3% | 1.7% | 10.7% | 8.5% | 3.9% | 2.6% | 2.1% |
| Jul 2026 | 26.3% | 16.8% | 14.9% | 12.8% | 2% | 9.8% | 8.2% | 3.7% | 3% | 2.5% |
| Aug 2026 | 24.5% | 18.1% | 17.2% | 14.3% | 1.9% | 9.1% | 6.2% | 3.4% | 2.8% | 2.3% |
| Sep 2026 | 22.3% | 20.7% | 12.7% | 11% | 10.1% | 10.1% | 5.3% | 3.1% | 2.5% | 2.1% |
How has the Dux and Rheem comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dux took it in December 2025, Rheem took it in January 2026.
- Across the 12 months ending September 2026, Dux’s share of searches among hot water system brands in Australia moved from 19.2% to 20.7%, and its estimated monthly branded searches moved from 4.6K to 3.9K.
- Across the 12 months ending September 2026, Rheem’s share of searches among hot water system brands in Australia moved from 20.9% to 22.3%, and its estimated monthly branded searches moved from 5K to 4.2K.
How did search popularity change for Australia hot water system brands in September 2026?
2 changes
In September 2026, Dux gained share of searches among hot water system brands in Australia, from 18.1% to 20.7%.

In September 2026, Rheem lost share of searches among hot water system brands in Australia, from 24.5% to 22.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dux’s and Rheem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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