Depop vs Vestiaire Collective:Which is more popular?
In September 2026, Depop had more branded searches than Vestiaire Collective among resale fashion platforms in Australia. Depop had about 246,000 branded searches, while Vestiaire Collective had 5,400. Depop made up 48.4% of all resale fashion platform searches we track, and Vestiaire Collective accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Depop appeared in four of the five answers and Vestiaire Collective in two. Depop and Vestiaire Collective were each mentioned first in two of the four answers.
Who do people search for more?
Depop, about 46 searches for every 1 for Vestiaire Collective
Who does AI mention more?
Depop, mentioned in 4 of 5 answers, Vestiaire Collective in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Depop vs Vestiaire Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Depop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vestiaire Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Depop and Vestiaire Collective were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resale fashion platforms
5 answers
Asked ChatGPT
“What's the best app to sell second-hand clothes in Australia?”
Asked ChatGPT
“Where can I buy pre-loved designer clothes in Australia?”
Asked ChatGPT
“Where's the best place to sell a designer handbag online?”
Searched Google, AI Overview
“second hand designer bags”
Searched Google, AI Overview
“sell clothes online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Depop or Vestiaire Collective more popular in search?
This chart shows how often people search Google for Depop and Vestiaire Collective by name. Each line represents a brand's share of searches for all five resale fashion platforms we track, month by month, from searches in Australia.
Share of searches by month for Depop, Vestiaire Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Depop | Vinted | The RealReal | Vestiaire Collective | Designer Wardrobe |
|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 6.4% | 2.9% | 2.4% | 0.68% |
| Nov 2025 | 87.7% | 6.5% | 2.9% | 2.4% | 0.57% |
| Dec 2025 | 83.4% | 9.1% | 4.1% | 2.7% | 0.66% |
| Jan 2026 | 83.4% | 9.2% | 4.1% | 2.7% | 0.54% |
| Feb 2026 | 87.2% | 6.4% | 3.5% | 2.3% | 0.57% |
| Mar 2026 | 85.9% | 7.8% | 3.5% | 2.3% | 0.56% |
| Apr 2026 | 85.8% | 7.7% | 3.5% | 2.3% | 0.66% |
| May 2026 | 86.3% | 7.8% | 3.5% | 1.9% | 0.54% |
| Jun 2026 | 69.4% | 25.5% | 2.8% | 1.9% | 0.45% |
| Jul 2026 | 57.9% | 38.6% | 1.9% | 1.3% | 0.31% |
| Aug 2026 | 48% | 48% | 2.4% | 1.3% | 0.31% |
| Sep 2026 | 48.4% | 48.4% | 1.9% | 1.1% | 0.2% |
How has the Depop and Vestiaire Collective comparison changed over the last 12 months?
3 findings
- Depop was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia moved from 87.6% to 48.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia resale fashion platforms in September 2026?
1 change
Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Depop’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Depop
1 branded search term
- depop
Vestiaire Collective
1 branded search term
- vestiaire collective
Other head-to-heads among resale fashion platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.