Brandwave

DALI vs Q Acoustics:Which is more popular?

In September 2026, Q Acoustics had more branded searches than DALI among speaker brands in Australia. Q Acoustics had about 880 branded searches, while DALI had 720. Q Acoustics made up 0.57% of all speaker brand searches we track, and DALI accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about speaker brands, neither DALI nor Q Acoustics appeared in any of the five answers.

Among speaker brands in Australia in September 2026

Who do people search for more?

Q Acoustics, about 22% more searches than DALI

Q Acoustics 880 searchesDALI 720 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

DALI in 0 of 5Q Acoustics in 0 of 5

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither DALI nor Q Acoustics showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. KEF2nd
  3. Bowers & Wilkins3rd
  4. Sonos4th
  5. Bose4th
  6. Sony4th
  7. Ultimate Ears–
  8. Marshall–
  9. +2 more
  10. Q Acoustics–
  11. DALI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DALI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

  • Asked ChatGPT

    “What's the best bluetooth speaker in Australia?”

    1. 1JBL
    2. 2Bose

  • Asked ChatGPT

    “Which home speaker brand has the best sound?”

    1. 1KEF
    2. 2Bowers & Wilkins
    3. 3Sonos
    4. 4JBL

  • Asked ChatGPT

    “Which wireless speaker is best for parties?”

    1. 1JBL
    2. 2Sony

  • Searched Google, AI Overview

    “bluetooth speaker”

    1. 1Sony
    2. 2JBL

  • Searched Google, AI Overview

    “speakers”

    1. 1JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is DALI or Q Acoustics more popular in search?

This chart shows how often people search Google for DALI and Q Acoustics by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in Australia.

DALI and Q Acoustics among speaker brands in Australia, by month

Share of searches by month for Q Acoustics, DALI. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosUltimate EarsMarshallBang & OlufsenBoseBowers & WilkinsEdifierSonyKEFQ AcousticsDALI
Oct 202544.2%16.2%9.3%7.2%5.9%7.2%3.2%2.1%2.1%1.2%0.73%0.53%
Nov 202544.1%16.1%10.6%8.8%4.8%7.2%2.6%2.1%1.8%0.93%0.49%0.35%
Dec 202551.2%12.6%10.5%6.9%4.6%6.9%2%1.7%2%0.74%0.41%0.41%
Jan 202645%16.5%9.5%7.4%4.9%7.4%2.7%2.2%2.2%1.2%0.65%0.54%
Feb 202640.2%18%8.4%8%6.6%8%3.6%2.4%1.9%1.6%0.59%0.71%
Mar 202638.4%21%8.1%7.7%6.3%7.7%3.4%2.7%2.3%1.2%0.56%0.68%
Apr 202649.1%14.7%6.9%6.6%6.6%6.6%2.9%2.4%1.9%1.3%0.58%0.58%
May 202642.3%15.5%7.3%8.5%6.9%8.5%3.8%2.5%2.1%1.4%0.75%0.62%
Jun 202645%16.5%6.3%9%6%7.4%3.3%2.2%1.8%1.4%0.65%0.54%
Jul 202645%13.5%7.4%9%6%7.4%3.3%2.7%2.2%2.2%0.74%0.65%
Aug 202646.9%14.1%7.5%9.4%6.3%6.3%2.8%2.3%1.8%1.5%0.63%0.56%
Sep 202648.1%14.4%8%7.9%6.4%6.4%2.3%2.3%1.9%1%0.57%0.47%

How has the DALI and Q Acoustics comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: DALI took it in February 2026, Q Acoustics took it in May 2026.
  • Across the 12 months ending September 2026, DALI’s share of searches among speaker brands in Australia moved from 0.53% to 0.47%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Q Acoustics’ share of searches among speaker brands in Australia moved from 0.73% to 0.57%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for Australia speaker brands in September 2026?

1 change

  1. Estimated monthly branded searches for Q Acoustics in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DALI’s and Q Acoustics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DALI

1 branded search term

  • dali speakers

Q Acoustics

1 branded search term

  • q acoustics

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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