DALI vs Marshall:Which is more popular?
In September 2026, Marshall had more branded searches than DALI among speaker brands in Australia. Marshall had about 12,100 branded searches, while DALI had 720. Marshall made up 7.9% of all speaker brand searches we track, and DALI accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about speaker brands, neither DALI nor Marshall appeared in any of the five answers.
Who do people search for more?
Marshall, about 17 searches for every 1 for DALI
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither DALI nor Marshall showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st
KEF2nd
Bowers & Wilkins3rd
Sonos4th
Bose4th
Sony4th
Ultimate Ears–- Marshall–
Bang & Olufsen–- +2 more
DALI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DALI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“What's the best bluetooth speaker in Australia?”
Asked ChatGPT
“Which home speaker brand has the best sound?”
Asked ChatGPT
“Which wireless speaker is best for parties?”
Searched Google, AI Overview
“bluetooth speaker”
Searched Google, AI Overview
“speakers”
- 1JBL
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is DALI or Marshall more popular in search?
This chart shows how often people search Google for DALI and Marshall by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in Australia.
Share of searches by month for Marshall, DALI. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Ultimate Ears | Marshall | Bang & Olufsen | Bose | Bowers & Wilkins | Edifier | Sony | KEF | Q Acoustics | DALI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 9.3% | 7.2% | 5.9% | 7.2% | 3.2% | 2.1% | 2.1% | 1.2% | 0.73% | 0.53% |
| Nov 2025 | 44.1% | 16.1% | 10.6% | 8.8% | 4.8% | 7.2% | 2.6% | 2.1% | 1.8% | 0.93% | 0.49% | 0.35% |
| Dec 2025 | 51.2% | 12.6% | 10.5% | 6.9% | 4.6% | 6.9% | 2% | 1.7% | 2% | 0.74% | 0.41% | 0.41% |
| Jan 2026 | 45% | 16.5% | 9.5% | 7.4% | 4.9% | 7.4% | 2.7% | 2.2% | 2.2% | 1.2% | 0.65% | 0.54% |
| Feb 2026 | 40.2% | 18% | 8.4% | 8% | 6.6% | 8% | 3.6% | 2.4% | 1.9% | 1.6% | 0.59% | 0.71% |
| Mar 2026 | 38.4% | 21% | 8.1% | 7.7% | 6.3% | 7.7% | 3.4% | 2.7% | 2.3% | 1.2% | 0.56% | 0.68% |
| Apr 2026 | 49.1% | 14.7% | 6.9% | 6.6% | 6.6% | 6.6% | 2.9% | 2.4% | 1.9% | 1.3% | 0.58% | 0.58% |
| May 2026 | 42.3% | 15.5% | 7.3% | 8.5% | 6.9% | 8.5% | 3.8% | 2.5% | 2.1% | 1.4% | 0.75% | 0.62% |
| Jun 2026 | 45% | 16.5% | 6.3% | 9% | 6% | 7.4% | 3.3% | 2.2% | 1.8% | 1.4% | 0.65% | 0.54% |
| Jul 2026 | 45% | 13.5% | 7.4% | 9% | 6% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% | 0.74% | 0.65% |
| Aug 2026 | 46.9% | 14.1% | 7.5% | 9.4% | 6.3% | 6.3% | 2.8% | 2.3% | 1.8% | 1.5% | 0.63% | 0.56% |
| Sep 2026 | 48.1% | 14.4% | 8% | 7.9% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1% | 0.57% | 0.47% |
How has the DALI and Marshall comparison changed over the last 12 months?
3 findings
- Marshall was ahead of DALI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DALI’s share of searches among speaker brands in Australia moved from 0.53% to 0.47%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in Australia moved from 7.2% to 7.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for Australia speaker brands in September 2026?
2 changes
In September 2026, Ultimate Ears overtook Marshall to rank 3rd among speaker brands in Australia, with 8% of the searches.
In September 2026, Marshall lost share of searches among speaker brands in Australia, from 9.4% to 7.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DALI’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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