Brandwave

Cushla Whiting vs Pandora:Which is more popular?

In September 2026, Pandora had more branded searches than Cushla Whiting among jewellery brands in Australia. Pandora had about 37,000 branded searches, while Cushla Whiting had 1,600. Pandora made up 8.5% of all jewellery brand searches we track, and Cushla Whiting accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Cushla Whiting appeared in two of the five answers and Pandora in one. Cushla Whiting was mentioned before Pandora in two out of three answers that named either.

Among jewellery brands in Australia in September 2026

Who do people search for more?

Pandora, about 23 searches for every 1 for Cushla Whiting

Pandora 37K searchesCushla Whiting 1.6K searches

Who does AI mention more?

Cushla Whiting, mentioned in 2 of 5 answers, Pandora in 1

Cushla Whiting in 2 of 5Pandora in 1 of 5

Who does AI recommend more?

Cushla Whiting, named ahead of Pandora in 2 of 3 answers

Cushla Whiting first in 2Pandora first in 1

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cushla Whiting was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pandora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cushla Whiting was listed before Pandora in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. By Charlotte1st
  2. Temple of the Sun2nd
  3. Sarah & Sebastian3rd
  4. Mejuri4th
  5. Cushla Whiting5th
  6. Swarovski6th
  7. Pandora7th
  8. Arms of Eve8th
  9. Tiffany & Co.9th
  10. Natasha Schweitzer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tiffany & Co.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • By Charlotte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple of the Sun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arms of Eve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sarah & Sebastian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mejuri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushla Whiting2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natasha Schweitzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Cushla Whiting or Pandora more popular in search?

This chart shows how often people search Google for Cushla Whiting and Pandora by name. Each line represents a brand's share of searches for all 12 jewellery brands we track, month by month, from searches in Australia.

Cushla Whiting and Pandora among jewellery brands in Australia, by month

Share of searches by month for Pandora, Cushla Whiting. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiTiffany & Co.By CharlotteArms of EveSarah & SebastianPandoraMejuriNatasha SchweitzerTemple of the SunLucy FolkThomas SaboCushla Whiting
Oct 202533.6%15.1%12.3%8.3%10.1%8.8%4.5%1.7%2%2%1.3%0.33%
Nov 202533%12.1%14.7%12.1%8.1%8.6%5.4%1.3%1.6%1.3%1.3%0.25%
Dec 202537.6%13.7%11.3%9.2%9.2%9.4%3.4%1.2%1.8%1.5%1.2%0.2%
Jan 202633.8%15.2%12.4%8.3%12.4%7.2%3.7%1.7%2%1.7%1.4%0.33%
Feb 202636.3%16.3%10.9%7.3%10.9%7.7%4%1.5%1.8%1.8%1.2%0.35%
Mar 202630.9%17%13.9%9.3%11.3%6.6%4.1%1.9%1.9%1.5%1.2%0.37%
Apr 202630.4%16.7%13.6%9.1%11.1%7.6%5%1.8%1.8%1.5%0.99%0.36%
May 202635.1%15.7%12.9%7%10.5%7.9%4.7%1.7%1.7%1.4%0.94%0.34%
Jun 202635.6%16%13.1%8.7%8.7%7.6%3.9%1.4%2.1%1.4%0.95%0.35%
Jul 202632.4%17.7%11.9%7.9%9.7%8.4%5.3%1.9%1.9%1.1%1.3%0.38%
Aug 202629.6%16.2%13.2%8.9%10.8%9%5.9%1.8%1.8%1.2%1.2%0.42%
Sep 202631.1%17%13.9%9.3%9.3%8.5%4.2%1.9%1.9%1.2%1.2%0.37%

How has the Cushla Whiting and Pandora comparison changed over the last 12 months?

3 findings
  • Pandora was ahead of Cushla Whiting in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cushla Whiting’s share of searches among jewellery brands in Australia moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in Australia moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 43K to 37K.

How did search popularity change for Australia jewellery brands in September 2026?

1 change

  1. In September 2026, Pandora fell from 5th to 6th among jewellery brands in Australia.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cushla Whiting’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cushla Whiting

1 branded search term

  • cushla whiting

Pandora

2 branded search terms

  • pandora bracelet
  • pandora jewellery

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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