Cottons vs Tsuno:Which is more popular?
In September 2026, Cottons had more branded searches than Tsuno among period care brands in Australia. Cottons had about 480 branded searches, while Tsuno had 210. Cottons made up 0.79% of all period care brand searches we track, and Tsuno accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about period care brands, Cottons and Tsuno each appeared in one of the five answers. Cottons and Tsuno were each mentioned first in one of the two answers that named either.
Who do people search for more?
Cottons, about 2 searches for every 1 for Tsuno
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cottons and Tsuno were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cottons and Tsuno were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modibodi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOM Organic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
U by Kotex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bonds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carefree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cottons1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tsuno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period care brands
5 answers
Asked ChatGPT
“What are the best pads and tampons in Australia?”
Asked ChatGPT
“Which period underwear brand is best in Australia?”
Asked ChatGPT
“What are the best organic tampon brands?”
Searched Google, AI Overview
“period underwear”
Searched Google, AI Overview
“tampons”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cottons or Tsuno more popular in search?
This chart shows how often people search Google for Cottons and Tsuno by name. Each line represents a brand's share of searches for all 12 period care brands we track, month by month, from searches in Australia.
Share of searches by month for Cottons, Tsuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modibodi | Libra | U by Kotex | Bonds | Stayfree | TOM Organic | Moxie | Carefree | Always | Cottons | Tsuno | Thinx |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 24.2% | 8% | 7.2% | 3.9% | 3.1% | 0.79% | 1.2% | 5.9% | 0.52% | 0.34% | 0.43% |
| Nov 2025 | 58.8% | 17.6% | 7.1% | 6.4% | 2.8% | 2.3% | 0.7% | 0.86% | 2.3% | 0.46% | 0.25% | 0.38% |
| Dec 2025 | 50.9% | 22.7% | 8.6% | 6.8% | 3.6% | 2.4% | 0.9% | 1.1% | 1.7% | 0.6% | 0.21% | 0.49% |
| Jan 2026 | 53.8% | 19.7% | 8% | 7.1% | 3.9% | 2.6% | 0.96% | 1.2% | 1.4% | 0.63% | 0.28% | 0.52% |
| Feb 2026 | 45.7% | 24.9% | 9.5% | 7.4% | 3.3% | 3.3% | 0.99% | 1.2% | 2.1% | 0.8% | 0.35% | 0.43% |
| Mar 2026 | 37.1% | 30.3% | 10% | 7.4% | 4.9% | 3.3% | 1.2% | 1.5% | 2.7% | 0.8% | 0.35% | 0.43% |
| Apr 2026 | 38.4% | 25.6% | 12.7% | 7.6% | 5.1% | 3.4% | 1.3% | 1.5% | 2.8% | 0.83% | 0.36% | 0.45% |
| May 2026 | 34.2% | 28% | 13.8% | 8.3% | 5.5% | 3.6% | 1.4% | 1.4% | 2.5% | 0.74% | 0.4% | 0.4% |
| Jun 2026 | 38.3% | 25.5% | 12.6% | 7.6% | 6.2% | 3.3% | 1.2% | 1.5% | 2.2% | 0.83% | 0.29% | 0.36% |
| Jul 2026 | 29.3% | 35.9% | 12.6% | 7.1% | 5.8% | 3.1% | 1.4% | 1.4% | 2.1% | 0.78% | 0.27% | 0.27% |
| Aug 2026 | 36.3% | 29.6% | 11.1% | 7.2% | 5.9% | 3.9% | 1.6% | 1.2% | 1.6% | 0.96% | 0.23% | 0.34% |
| Sep 2026 | 36.7% | 29.9% | 11.2% | 6% | 6% | 4% | 2.2% | 1.5% | 1.2% | 0.79% | 0.35% | 0.28% |
How has the Cottons and Tsuno comparison changed over the last 12 months?
3 findings
- Cottons was ahead of Tsuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cottons’ share of searches among period care brands in Australia moved from 0.52% to 0.79%, and its estimated monthly branded searches moved from 320 to 480.
- Across the 12 months ending September 2026, Tsuno’s share of searches among period care brands in Australia moved from 0.34% to 0.35%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for Australia period care brands in September 2026?
2 changes
In September 2026, Tsuno rose from 12th to 11th among period care brands in Australia.
Estimated monthly branded searches for Cottons in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cottons’ and Tsuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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